Why You Need Tools for Online Marketing


Online marketing can be daunting for business owners. The ways to promote your business online are infinite, so where do you begin?

Should you focus on your blog, your social media accounts or website?

These are common questions every business owner asks when faced with the virtual world of online marketing. But don’t let that stop you from exploring your options. More businesses are entering the world of online marketing to increase their sales, and for good reason.


Online marketing is an effective way to grow your business, especially if you’re using the right tools. Here are some reasons ways our TouchConvert features can help enhance your online marketing efforts:

Plan Your Marketing Strategy

Online marketing puts you in control of your message. You own your web pages and social media accounts. Our individual visitor analytics will put you in the driver’s seat, providing important details about clicks on your website. See where your visitors are coming from and what piques their interest to improve your marketing strategy.

Build Relationships

Social media and content marketing are low-cost ways that you can engage customers, generate leads and build credibility. Once you’ve attracted your clients, you can continue building the relationship with our email and drip campaigning feature. Connect with customers regularly, using automated, time released emails, to stay in the forefront of their mind.

Beat the Competition

Most customers research businesses online, using Google or a mobile app. If you have a low web presence, you could be missing out on potential leads that are being funneled to your competitors.

Using an effective online marketing strategy will give you a leg up on the competition. Our SEO Scanner will conduct a report of your search engine ranking on Google, and provide actionable steps you can take to can increase your web presence.

Research Your Market

Social media is an effective way to reach out to customers and keep them updated on new products, services or deals. You can craft posts requesting direct feedback on your product or pricing, resulting in valuable information and more responses than you’d normally see in a survey.

Our social media integration simplifies the process, so your staff can create content from the comfort of their smartphone. All you need to do is approve the details, and we can launch your message on every platform you prefer. Or you can schedule out posts and post to Twitter, Facebook and LinkedIn with the push of a single button.

Prioritize Opportunities

Online marketing provides a plethora of ways to reach potential customers. Between blogs, social media, email campaigns and search engines, your content can reach more people than traditional advertising. 

Once your new clients find you, you can use a customer relations management tool (CRM) to organize prospects from coolest to hottest, so you can prioritize your lead reach outs.

 

Want to learn about our other tools that will take your online marketing efforts to the next level? Contact us today to get started or get a free trial and see for yourself!
 

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