Why You Need Tools for Online Marketing


Online marketing can be daunting for business owners. The ways to promote your business online are infinite, so where do you begin?

Should you focus on your blog, your social media accounts or website?

These are common questions every business owner asks when faced with the virtual world of online marketing. But don’t let that stop you from exploring your options. More businesses are entering the world of online marketing to increase their sales, and for good reason.


Online marketing is an effective way to grow your business, especially if you’re using the right tools. Here are some reasons ways our TouchConvert features can help enhance your online marketing efforts:

Plan Your Marketing Strategy

Online marketing puts you in control of your message. You own your web pages and social media accounts. Our individual visitor analytics will put you in the driver’s seat, providing important details about clicks on your website. See where your visitors are coming from and what piques their interest to improve your marketing strategy.

Build Relationships

Social media and content marketing are low-cost ways that you can engage customers, generate leads and build credibility. Once you’ve attracted your clients, you can continue building the relationship with our email and drip campaigning feature. Connect with customers regularly, using automated, time released emails, to stay in the forefront of their mind.

Beat the Competition

Most customers research businesses online, using Google or a mobile app. If you have a low web presence, you could be missing out on potential leads that are being funneled to your competitors.

Using an effective online marketing strategy will give you a leg up on the competition. Our SEO Scanner will conduct a report of your search engine ranking on Google, and provide actionable steps you can take to can increase your web presence.

Research Your Market

Social media is an effective way to reach out to customers and keep them updated on new products, services or deals. You can craft posts requesting direct feedback on your product or pricing, resulting in valuable information and more responses than you’d normally see in a survey.

Our social media integration simplifies the process, so your staff can create content from the comfort of their smartphone. All you need to do is approve the details, and we can launch your message on every platform you prefer. Or you can schedule out posts and post to Twitter, Facebook and LinkedIn with the push of a single button.

Prioritize Opportunities

Online marketing provides a plethora of ways to reach potential customers. Between blogs, social media, email campaigns and search engines, your content can reach more people than traditional advertising. 

Once your new clients find you, you can use a customer relations management tool (CRM) to organize prospects from coolest to hottest, so you can prioritize your lead reach outs.

 

Want to learn about our other tools that will take your online marketing efforts to the next level? Contact us today to get started or get a free trial and see for yourself!
 

Most Recent

Email Marketing: The Basics

By TouchConvert
December 26, 2017 Category: Email Marketing

Its no secret that email campaigns are a great way to convert readers into customers. Just think of the possibilities! You can deliver important messages, details about new products and industry solutions right to your target audiences inbox. But creating email content is just half of the battle. The important part is coming up with your email marketing strategy. After all, you dont want to waste good content by setting it up to disappear in your readers spam boxes. To get the most out of your campaign, here are some email marketing basics you should implement before hitting send: 1. Segment Your Email List Lists are a great way to organize your email campaigns, but many companies make the mistake of focusing on only email content rather than their audience when segmenting their lists. As most marketing gurus know, its not just about the message but more importantly, your audience. While the content may be similar, you will have to make adjustments based on who is reading the email

Why You Need a Monthly Newsletter

By TouchConvert
December 19, 2017 Category: Email Marketing, Newsletter

Email marketing is a valuable tool for any marketing campaign. In fact, for the last ten years in a row email marketing has generated the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI. With email marketing, you can keep in contact with current customers and build your reputation with potential customers. But with 69% of users unsubscribing because theyve received too many emails and 32% of users unsubscribing due to un-targeted messaging, it can be hard to know how many emails is the right amount. When marketers were asked how often they should send emails, 35% said two to three emails per month (Direct Marketing Associations National Client Email report), whereas, customers say they would prefer a promotional email at least once per month (Marketing Sherpa). Really take the time to consider your industry and your target audience. The number of emails you send just depends on your market. If were following along with Marketing Sherpas survey, we

Optimizing Your Website for Lead Generation

By TouchConvert
December 12, 2017 Category: Lead Generation

If your business has a website, then you could be sitting on a lead generation gold mine. Using your web content, you can generate awareness for your product or services while persuading interested readers to share their contact information with you. Yes, that may sound a bit unbelievable, but it can happen. All it takes is a little tweaking to optimize your website content for lead generation. Long gone are the days of bragging about what your capabilities are, now visitors seek your solutions, success stories, and really tapping into their needs. An emotional component is necessary for users to feel compelled to share their personal information with you. Once your visitors feel compelled to share their contact information with you they can drop directly into your CRM, making it easy for you to follow up and convert your readers into actual customers. But how to do you get to that point? Here are a few tips on how to optimize your website for lead generation: 1. Focus on Content

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