Value of Warming up Your IP to Become the Star of the Internet Party

Don't forget to warm up your IP before sending out a big email blast | TouchConvert

Think of warming up your IP address as introducing yourself at a party. Standing in a prominent area of the room and announcing all your great qualities comes across as odd, if not creepy. Typically, you move slowly around the room chatting with individuals and small groups of people. The host may even introduce you to a few key party goers.

Your IP address is your calling card on the internet’s party. Sending emails helps internet service providers (ISPs) get to know you. They observe your habits and watch how recipients engage with your email content. This forms an impression of you. Establishing a positive reputation as an email sender benefits you. Reversing a bad rep requires even more work.

Warming up your IP address is the first step in building a good reputation as an email sender. Gradually increasing the volume of emails sent allows ISPs to recognize you as a legitimate email sender. Emailing on a predetermined schedule helps as well. Combining these tactics with sending best practices gets you noticed by ISPs in positive ways.

On the other hand, if you send a flood of emails from a cold IP, you are like the party goer forcing his way onto the platform for attention. ISPs take note of new arrivals to the internet scene. They use email volume as a primary factor in detecting spam. Beginning with low to moderate volume keeps you from earning the reputation as a scammy, poor quality emailer.

You may be attracted to email service providers (ESP) which do not require a warm up. Let us explain. Often, these ESP’s lump you with other customers into a shared IP group. This community of users numbers between one and 32. Sharing allows you to jump into larger email sends because the IP address is already warmed by the other users.

But, beware.

Remember the saying, “one bad egg spoils the lot”? This summarizes the primary issue with sharing an IP address — the actions of one group member impact the entire group. So, if one email sender blasts email content which gets tagged as spam, all will. If one member of the group is banned or blocked from websites or services, you are as well.

A dedicated IP, like the ones offered through SendGrid, ensures you alone are assigned the IP address. This private IP protects you from the abuses and misbehaviors of other email senders. In other words, your actions speak for themselves. You remain in control of your reputation. And, performance remains the same whether you choose a shared or dedicated IP service.

To learn more about establishing a positive reputation by warming up your IP address, contact us at TouchConvert.

Most Recent

5 Ways CRM Can Benefit Your Business

By TouchConvert
May 22, 2018 Category: CRM

Are you currently using customer relationship management (CRM) software to keep track of your clients and sales? Were not talking about an Excel sheet were talking intuitive software that helps you manage business relationships, making sure you never miss out on serving your clients. CRMs make your life easier. Want to learn more about how CRMs save you time and help you make more money? Keep reading and see just five of the benefits CRM can provide your business. 1. Narrow Down Prospects CRMs are essential for qualifying prospective leads. They can save you time during outreach by automating email responses, tracking how leads respond to your advertising and informing you who is acting and when. Instead of following up with each individual prospect, a CRM can tell you which leads are responding to your outgoing marketing, and who is showing the most interest. Notice when promising leads enter their decision-making process. Focus your efforts and make your moves at the best time. Reduce

6 Keys to Tackling CRM Adoption Issues Head On

By TouchConvert
April 16, 2018 Category: CRM, Customer Relationship Management

Getting started, and succeeding, with your customer relationship management (CRM) adoption isnt going to be as tough as you might think. A CRM platform, like TouchConvert,is a tool and, like any good tool, it takes time to get used to using it. Getting your marketing and sales teams to commit to implementing a new CRMinto their daily routines is imperative. Once you get your team rolled on, youre able to reap all of the benefts a CRM has to offer. Lets look at some of the things that you can do to help get your team on the right track and begin utilizing your CRMto its fullest. 1. Set an Implementation Date Setting your implementation date and notifying your teams of this date sets your organization on the right track to success. This keeps transparency between all team members, and ensures youre not tracking leads in two different places. 2. Organize Your Plan Once youve set and announced your implementation date, consider adding it to your policy and procedures. Putting it in writing

Inbound Marketing Requires a Human Touch

By TouchConvert
April 09, 2018 Category: Inbound Marketing

Your website launched. Now what? The jam in your sales funnel did not clear. Prospects are not coming in. Conversions are not happening. You have heard of inbound marketing. After all, competing marketers have done well to raise this term to buzzword status. But, is it still a thing? Did it ever work? Let us help you find the answers. The Theory of Inbound Marketing Inbound marketing attracts prospects to your website through informative, useful, relevant content in the form of blog posts and SEO content. In other words, give consumers what they want, and they will come. Then, this strategy captures contact information with click-bait and converts prospects to clients via marketing automation. A potential sales funnel could be labelled Attract, Convert, Close and Delight. Inbound marketing says that valuable content targeted at each stage of the funnel along the buyer journey wins the day. Consumers are compelled to click. Simply create the content, automate the process and expect

Archive
May 2018 (1)
April 2018 (3)
March 2018 (1)
February 2018 (4)
January 2018 (3)
December 2017 (3)
November 2017 (3)
October 2017 (3)
September 2017 (2)
August 2017 (2)
July 2017 (1)
May 2017 (2)
April 2017 (1)
March 2017 (1)
January 2017 (1)
December 2016 (1)
October 2016 (2)
June 2016 (2)
May 2016 (1)
+ Show More
Virteom Logo
TouchConvert is a product of Virteom LLC. For more information on Virteom click here.
Have A Question?