Your website is up and running. Your web presence is established. What now? The questions which arise after building your website, direct you to the next steps.
What do I do with all of the incoming leads from my new website?
When you build your website, you create a web presence. When built correctly, it becomes a form of lead generation. The next step becomes handling the leads. You could do this on your own, but as your lead volume grows, it can become overwhelming.
Customer relationship management (CRM) added directly to the back-end of your forms make it easy to follow up with leads and make the sale. As someone fills out a form on your website, they automatically are added in as a lead in the CRM portion of TouchConvert.
Strategically automating processes frees time for you to invest in personal lead generation and client nurturing as needed.
The pre-work of lead generation requires marketing know-how, which begins with knowing your audience. Automation speeds this understanding by raising an awareness of your customers. What are their online habits? Which questions are they asking? What problems do they seek solutions to?
Finding the answers to these inquiries through automation creates a base of customer understanding. From here, you are better able to nurture and educate your customers based on this information. These inroads, keep your brand at the top of consumer minds and breeds familiarity and trust which leads to loyalty.
Creating your web presence is the foundation of generating leads. However, once you are up and running, you can add other strategies for attracting customers. For instance, email marketing tools drive traffic to your website, specific services, blog posts and more.
Email tools prove valuable for increasing your customer base. But they also help provide valuable communication with and information to current customers which boost their loyalty. After all, nurturing consumers beyond the point of sale proves even more cost-effective than simply acquiring new ones.
The answer is simple: analytics. Modern technology makes it simple to track your progress, results, and success in terms of online campaigns. You cannot go without them. However, you may be confused as to how to best use them.
TouchConvert has Google Analytics built into it which evaluate your online performance. This information can be used to make sales calls, post to your blog, engage on social media and even send email marketing material. If you see your website is getting the most traffic on a Tuesday, then take advantage of this visibility and make a sale.
In short, marketing automation and CRM boost your website and online presence. Contact us at TouchConvert for services personalized to your needs.