Knowledge Base - Email Campaigns

Not sure how to do something in TouchConvert? This is where we post 'how-to' guides, explainations and answers to our most frequently asked questions.


Category: Email Campaigns

What do my Email Statistics Mean?

What do my Email Statistics Mean

Posted By Olivia Justice
April 19, 2017 Category: Email Campaigns, Campaign Statistics

Now that you’ve sent an email or drip campaign or two with TouchConvert, you’re ready to interpret the statistics. But what do all these terms mean? Processed, delivered, open, unique open, click, unique click, and bounce – what’s the difference? For starters, how do I access my email campaign statistics in TouchConvert? To get over to your email campaign results, you’ll want to login to TouchConvert (if you’re not already –but let’s be real, this thing keeps you logged in for a long time!) (how awesome is that!). In your right-hand panel under Marketing - click on Email Campaigns (or if you need to see stats for a Drip campaign – click on Drip Campaigns). On this page, click on the Campaign you’re looking to gain some insight to. You’ll see a spot that says “Email Status” – underneath there are two tabs “Not Sent” and “Sent”. It looks like this: Click on the ‘Sent’ tab. This is where all your sent emails go. Viewing the Statistics of your Campaign To view the statistics of your email campaign, click on the eyeball. Once you’re on the eyeball you’ll see multiple things: A chart showing you a visual representation of the processed, delivered, opened, unique opened, clicked, and bounced emails. If you hover over each bar in the bar chart, you'll be able to see the specific number represented by that bar. It will look similar to

How to Use Templates in TouchConvert

How to Use Templates in TouchConvert

Posted By Olivia Justice
March 26, 2017 Category: How To, Email Campaigns, Templates

Are you looking to make your life easier by creating templates for your email and drip campaigns? Perhaps you use the same signature in every email or your monthly newsletter follows the same design. Using templates save tons of time. This how to guide will take you through how yo make an email template, how to load an email template and how to view all of your email templates in TouchConvert. To start, what is an email template? It is a reusable HTML file that is used to build an email campaign. So, why should you use email templates? Because it saves you a ton of time! If you are constantly using the same signature or photos in your emails, just save it as a template then you're able to revisit it time and time again. how to create a new email template Templating your Emails Once you create an email you're satisfied with, you can make a template out of your emails by clicking the template icon.                                       Making the Template When you click the template button you can either View a template and load it to the screen or you can make a template out of the email you are creating. In this case we'll create a template by clicking "Make This A Template" Giving the Template a Name Once you click to make a template you can give the template a name and then click "Save". Template i

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