Knowledge Base

Not sure how to do something in TouchConvert? This is where we post 'how-to' guides, explainations and answers to our most frequently asked questions.


 

Category: Drip Campaigns

How to create a drip campaign in TouchConvert

By Olivia Justice
September 06, 2017 Category: Drip Campaigns

Drip campaigns are an imporantant kind of customer nurturing that every marketing professional needs. This type of email marketing sends emails to segmented lists on a pre-determined frequency - taking the customer on a journey. The journey begins when the customer is added to the drip campaign. This type of marketing requires a lot of leg work up front, but in the long run increase client retention and conversion. Typically, each email in your campaign could stand alone but collectively, they encourage a specific action (using your service, purchase your product or to warm up the lead). Once youve segmented your list, created the content for your drip campaign and determined the frequency of your messages youre all ready to create your drip campaign. This guide shows you how to set up a drip campaign in TouchConvert. Login to TouchConvert If youre not already logged into TouchConvert, then youll need to login by visiting app.cmobuddy.com . Type in your username and password

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