Knowledge Base - Campaign Statistics

Not sure how to do something in TouchConvert? This is where we post 'how-to' guides, explainations and answers to our most frequently asked questions.


Category: Campaign Statistics

What do my Email Statistics Mean?

By Olivia Justice
April 19, 2017 Category: Email Campaigns, Campaign Statistics

Now that youve sent an email or drip campaign or two with TouchConvert, youre ready to interpret the statistics. But what do all these terms mean? Processed, delivered, open, unique open, click, unique click, and bounce whats the difference? For starters, how do I access my email campaign statistics in TouchConvert? To get over to your email campaign results, youll want to login to TouchConvert (if youre not already but lets be real, this thing keeps you logged in for a long time!) (how awesome is that!). In your right-hand panel under Marketing - click on Email Campaigns (or if you need to see stats for a Drip campaign click on Drip Campaigns). On this page, click on the Campaign youre looking to gain some insight to. Youll see a spot that says Email Status underneath there are two tabs Not Sent and Sent. It looks like this: Click on the Sent tab. This is where all your sent emails go. Viewing the Statistics of your Campaign To view the statistics of your email campaign, click

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