Knowledge Base - Campaign Statistics

Not sure how to do something in TouchConvert? This is where we post 'how-to' guides, explainations and answers to our most frequently asked questions.


Category: Campaign Statistics

What do my Email Statistics Mean?

What do my Email Statistics Mean

Posted By Olivia Justice
April 19, 2017 Category: Email Campaigns, Campaign Statistics

Now that you’ve sent an email or drip campaign or two with TouchConvert, you’re ready to interpret the statistics. But what do all these terms mean? Processed, delivered, open, unique open, click, unique click, and bounce – what’s the difference? For starters, how do I access my email campaign statistics in TouchConvert? To get over to your email campaign results, you’ll want to login to TouchConvert (if you’re not already –but let’s be real, this thing keeps you logged in for a long time!) (how awesome is that!). In your right-hand panel under Marketing - click on Email Campaigns (or if you need to see stats for a Drip campaign – click on Drip Campaigns). On this page, click on the Campaign you’re looking to gain some insight to. You’ll see a spot that says “Email Status” – underneath there are two tabs “Not Sent” and “Sent”. It looks like this: Click on the ‘Sent’ tab. This is where all your sent emails go. Viewing the Statistics of your Campaign To view the statistics of your email campaign, click on the eyeball. Once you’re on the eyeball you’ll see multiple things: A chart showing you a visual representation of the processed, delivered, opened, unique opened, clicked, and bounced emails. If you hover over each bar in the bar chart, you'll be able to see the specific number represented by that bar. It will look similar to

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