Improve Your Email Marketing Open Rates Today By Using A Personal Tone

Improve Your Email Open Rates | TouchConvert

 

Email and drip campaigns can help your business thrive. Imagine a customer receives your email marketing campaign and instantly they’re intrigued to purchase your product or services. A great way to accomplish this feat is to use a personal tone when writing them. This strategy is far more effective than sending emails that read like newsletters or appear to be spam that the recipient may just put in the trash. Take a look at all the ways using a personal tone in your email and drip campaigns will improve your open rate:

 

The tone of your email

The tone of your email is important. If you want the reader of the email to act on it, you want to send a message that seems like you are talking to the reader. There is a bit of an art to this method, as there is a fine line between having a personal tone and being unprofessional. Avoid using slang or foul language, but present the information as if you were telling it to a close friend. Avoid using corporate speak and instead use everyday language with which most people are familiar. 

In our TouchConvert training courses we preach that the word 'Dear' is a big no no in email campaigns. Dear often seems spammy. Next time try using "Hi" or "Hello" with the variable information {:first_name:}. 

It shows you care

Using a personal tone in your email marketing campaigns will let your current and prospective customers know you care. When you use a tone that indicates you have a personal relationship with the recipients, they will be more likely to act on the information that is contained inside. People have an innate desire to be cared about, and will happily do business with a company that makes them feel like they matter.

Your email is not an essay

Using formal language is great if you are writing an essay for an English class, but it is not necessary for a marketing email. Using a more familiar tone will put the readers at ease and make them more likely to respond to the email in a positive way.

Using a personal tone shows you are approachable

Using a personal tone in your email and drip campaigns is a great way to show people that you are approachable and helpful. If they have questions regarding your products or services, people will have an easier time reaching out to you if you have set a professional yet friendly tone that shows you are knowledgeable about your industry and ready to help anyone who needs it.

It engages your readers

Presenting your email in a personal tone will help to engage your readers. When emails are written in a tone that the readers use themselves, they will feel more at ease and more easily engage with the text, likely leading to an action on their part.

The next time you send out an email or drip campaign, consider developing copy that has a friendly and personal tone to it. That one small change can help your business immensely. 

If you're writing your email and drip campaigns in TouchConvert, consult an expert first.

Have other tips on how to improve open rates? Leave your comments below!

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