The holiday season is a wonderful time. But for marketers and those trying to run businesses, it can also be an insane time. Sales rocket (hopefully), and more users than ever are at your fingertips. It’s important to capitalize on the holiday season, and one of the best ways to do that is through a strong social media campaign.
Here are a few tips to make sure that your social media campaign is successful and exciting!
As anyone in customer service or retail can tell you, preparation is key to success during the holiday season. Whether you’re in a B2C company or a B2B, marketing your product requires preparation ahead of time.
Here are the two main things you need to take into consideration when preparing for a holiday social media campaign:
When you start up a social media campaign during the holidays, be ready for an influx of orders, questions and comments. One way to cut down on the number of messages and emails you get is to constantly link to your company’s FAQs. Prepare your team for the likelihood of some overtime and extra-busy days.
If you or any of your team are taking time off during the holidays – and you should be! – then you need to schedule content ahead to go out while you’re out of the office. Tweets and Facebook posts can be scheduled, as can LinkedIn. The worst thing you can do is leave your pages dead during the holidays! TouchConvert can help with this, using our social media integration tools.
Engagement is also crucial to success at social media. This is especially important during the holidays – and can become overwhelming. Set realistic goals for what your engagement will look like, from email reply times to comments and “likes.” Whatever you do, don’t let your customers, whether current or potential, feel like they’re yelling into a void.
Hopefully, this has given you a good starting point for success with your social media campaigns during the holidays. In addition to these, pay attention to your content. Make it festive. Post a message on every page on each of the holidays – a graphic with “Happy Hanukkah” or “Merry Christmas” is a great way to do this! The holiday season is a great time to thank your customers for all they have done for you. After all, without them - where would you be? Remind your visitors that there are real people on the other side of the screen. Spread cheer and enjoy the season, and you’ll see success.
If you need assistance with your holiday social media campaign, let us know.