How to Increase Sales Through Your Website

Increase Website Sales with TouchConvert

Once your business’ website has been launched, you're ready for your success to start rolling in. But after a few months, it becomes apparent that your job isn’t over. Just because you’ve built a website – doesn’t mean the customers are going to be lining up at your door.

A great place to start increasing sales through your website is by setting up a marketing campaign. Through email marketing, social media campaigns, and other avenues you’ll be able to target your audience and drive traffic to your website. But where do you start? Let’s take a look:

Use email marketing effectively

A key part of your marketing strategy should include email marketing. Email marketing is a great tool to reach out to current and potential customers. (Not to mention the ROI: For every $1 spent, email marketing generates $38 in ROI)  It keeps the lines of communication open and keeps your brand at the forefront of their minds.

Make sure to personalize your messages in order to gain people's attention. You don't want your emails to get lost among all of the others that these people receive constantly. It needs to stand out.

Use marketing automation effectively

According to The Lenskold and Pedowitz Groups, companies who automate emails are 133 percent more likely to send messages that coincide with the purchase of their customers. This will help make sure that things are being done on a regular basis. By organizing things ahead of time, it will help you save time later. Costs have even gone down which makes these tools more affordable for small businesses.

Identify your target audience and create content with them in mind

It is imperative to your business that you know who your target audience is. These are the people who are most likely to convert into sales when they visit your website. You should also break these customers into groups in order to personalize your messages and send people the most relevant content.

Utilize special offers

Call attention to any special offers that you're offering. This should be done both through your emails as well as on your website itself. A call to action button directly on your website for a discount can also be used to help gain additional emails for your marketing campaign.

Make unique landing pages

You should have custom landing pages that target specific customers. On each of these pages, you should also make sure to have a call to action button to gain more email addresses and offer discounts.

Through building an effective marketing strategy, you will be able to increase your sales and your success. By using email marketing and encouraging people to interact with you, you will help build your business. Make sure to create interesting content in order to encourage people to visit your website and make a purchase.

If you need a platform to handle your marketing automation and email campaigns – look no further than TouchConvert. Try a 30-day trial today!

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