Running your own business is great. It's exciting to see if what you offer, whether product or service, is well received by the public. Orders begin rolling in, your schedule begins filling up, the phone is ringing off the hook – you’re busier than ever and business is booming. But during the excitement of gaining new customers, what happens to your old customers?
The real benefit of owning your own business comes from repeat and long term customers. Not only will your regulars provide you with a steady income, their love for your service or product will also be shared with the people your customers know, helping your business grow. So, how do you go about keeping that customer loyalty while keeping the flow of new customers?
The first impression that you leave a person sets the tone for how they will see you forever. You should always make your customers aware that you respect and care about them. It should go without saying, but being polite, attentive, courteous and appreciative goes a long way when it comes to maintaining good customer relations. People make decisions with their emotions. They will always remember how you made them feel. If the service or product that you gave them was excellent, they will always return for that stellar treatment.
You can start a mailing list or a newsletter, or you can make phone calls. Whatever form of communication you choose, the important factor is to constantly keep your customers in the know about how you are serving them. If you're doing a special event or if you are offering a discount, customers will react with appreciation. You will also remind them of all the good things that you're continuously doing on their behalf.
If you are utilizing a marketing automation tool, like TouchConvert, you can add your customers to a drip campaign that checks in with them on a dedicated schedule. Drip campaigns let you set it and forget it – this way you’re in constant communication with your customers. After all, research shows that customers leave your company because they believe you don’t care about them.
Your brand and your business should be based on your value system. Whatever is important to you will attract the customers of a similar mind and heart. You will also be able to build a strong sense of community around your services for like-minded people who continuously come back. People want to be in an environment and work with a company that makes them feel accepted, safe and connected.
A great place to show your company’s culture is through social media. Nowadays, customers check in to see what you’re up to and if you’ve posted anything lately. Social media keeps you relevant. With TouchConvert, you can schedule out your social media posts so you don’t have to remember to post the day of an event.
Ask customers for honest feedback and testimonials when it comes to the service of your business. People love feeling like they are part of something and If you show genuine concern for the feelings of your customers they will be happy to be a part of building your business.
Use these tips and know that you are not only supporting yourself and your dreams, but building something wonderful and bigger than yourself.
Need assistance nurturing your current customer base? Get in contact with a TouchConvert representative today to learn all the benefits of marketing automation.