Email Marketing Automation Makes You an HR Superstar

How does email marketing automation rock your company’s communications and make you the superstar? The oft-quoted statistic that email marketing boasts a 3,800 percent return on investment (ROI) proves impressive. But, in human resources (HR) circles, ROI is more ambiguous.

Be a the HR Department Superstar with Marketing Automation | TouchConvertLet’s look at this another way:

Eighty-six percent of business professionals prefer email when communicating about business. Seventy-three percent of millennials agree. Automated emails optimize productivity, according to 43 percent of companies using this platform. And, 58 percent of email automation users name more timely communications as a benefit.

Email marketing automation offers significant ROI, even before getting to the bottom line. Bringing this platform to your company raises your star status. Check out the following benefits of automating your email processes.

It Gets Personal

Human beings like to be noticed. Open rates for personalized emails rise six percent above generic sends. And, communications with a first name in the subject line boost click-through rates above emails without this feature. Marketing automation gives you the power to accomplish both efficiently. Whether reaching recruits or current employees, email automation allows you to create personalized emails.

Drip Campaigns for Employee Communication

With drip campaigns, you'll never forget another employees birthday or anniversary. Drip campaign allows you to wish employees 'Happy Birthday' or 'Happy Anniversary' and customize it with their first name. Whether your company has 10 employees or 1,000 - they'll feel special that you remembered their birthday or work anniversary. 

And, imagine working in the 30/60/90 day review into the work anniversary drip campaign? Scheduling employee reviews and meetings become so easy without being cold! It's all set it and forget it. 

Using Email Campaigns to Reach Employees

Have big news and don't want to use the 'company (all)' email? Add them all to an email campaign! Email campaigns will allow you to send holiday greetings and invitations to holiday parties in mass. 

You can set your email campaigns to go when you have the time, instead of in the eleventh hour before you're ready to run out the door. Saving you time, and getting you out the door and to the holiday party on time.

It’s All Relevant

Content which matters to email recipients increases the chance of emails being read. Policy updates and changes get into the right hands. Video-based training loses some of its frustration when automation lets you know who watched it. 

Furthermore, email marketing integrates well with social media to expand your reach. Social share icons, share-worthy content, and incentives encourage your staff to connect with one another. Plus, you program the emails and resulting social media posts to reach readers at the hour they are most likely to read them.

It Relieves Pain Points

Marketing automation is great for onboarding new employees. Drip campaigns help relieve pain points within your organization or with new recruits. Answering frequently asked questions (FAQs), attending to problems and offering solutions keeps communication open. And, these messages get out while you work on other important tasks.

Even better, these campaigns see 80 percent higher open rates and 300 percent greater click-through rates than one-time send emails. Knowing your emails get a quick read through before entering the trash bin ranks as a victory!

The most significant barrier to successful marketing automation is a lack of an effective strategy. In fact, 64 percent of companies name ease of implementation as the primary reason for selecting an automation platform. TouchConvert makes the automation process easy for you.

Contact us today to become the email automation rockstar in your HR department.

Most Recent

5 Ways CRM Can Benefit Your Business

By TouchConvert
May 22, 2018 Category: CRM

Are you currently using customer relationship management (CRM) software to keep track of your clients and sales? Were not talking about an Excel sheet were talking intuitive software that helps you manage business relationships, making sure you never miss out on serving your clients. CRMs make your life easier. Want to learn more about how CRMs save you time and help you make more money? Keep reading and see just five of the benefits CRM can provide your business. 1. Narrow Down Prospects CRMs are essential for qualifying prospective leads. They can save you time during outreach by automating email responses, tracking how leads respond to your advertising and informing you who is acting and when. Instead of following up with each individual prospect, a CRM can tell you which leads are responding to your outgoing marketing, and who is showing the most interest. Notice when promising leads enter their decision-making process. Focus your efforts and make your moves at the best time. Reduce

6 Keys to Tackling CRM Adoption Issues Head On

By TouchConvert
April 16, 2018 Category: CRM, Customer Relationship Management

Getting started, and succeeding, with your customer relationship management (CRM) adoption isnt going to be as tough as you might think. A CRM platform, like TouchConvert,is a tool and, like any good tool, it takes time to get used to using it. Getting your marketing and sales teams to commit to implementing a new CRMinto their daily routines is imperative. Once you get your team rolled on, youre able to reap all of the benefts a CRM has to offer. Lets look at some of the things that you can do to help get your team on the right track and begin utilizing your CRMto its fullest. 1. Set an Implementation Date Setting your implementation date and notifying your teams of this date sets your organization on the right track to success. This keeps transparency between all team members, and ensures youre not tracking leads in two different places. 2. Organize Your Plan Once youve set and announced your implementation date, consider adding it to your policy and procedures. Putting it in writing

Inbound Marketing Requires a Human Touch

By TouchConvert
April 09, 2018 Category: Inbound Marketing

Your website launched. Now what? The jam in your sales funnel did not clear. Prospects are not coming in. Conversions are not happening. You have heard of inbound marketing. After all, competing marketers have done well to raise this term to buzzword status. But, is it still a thing? Did it ever work? Let us help you find the answers. The Theory of Inbound Marketing Inbound marketing attracts prospects to your website through informative, useful, relevant content in the form of blog posts and SEO content. In other words, give consumers what they want, and they will come. Then, this strategy captures contact information with click-bait and converts prospects to clients via marketing automation. A potential sales funnel could be labelled Attract, Convert, Close and Delight. Inbound marketing says that valuable content targeted at each stage of the funnel along the buyer journey wins the day. Consumers are compelled to click. Simply create the content, automate the process and expect

Archive
May 2018 (1)
April 2018 (3)
March 2018 (1)
February 2018 (4)
January 2018 (3)
December 2017 (3)
November 2017 (3)
October 2017 (3)
September 2017 (2)
August 2017 (2)
July 2017 (1)
May 2017 (2)
April 2017 (1)
March 2017 (1)
January 2017 (1)
December 2016 (1)
October 2016 (2)
June 2016 (2)
May 2016 (1)
+ Show More
Virteom Logo
TouchConvert is a product of Virteom LLC. For more information on Virteom click here.
Have A Question?