Don't Wait Until Last Minute - 4 Holiday Email Marketing Tips

4 Email Marketing Tips | TouchConvertAutumn is winding down, which means, it’s the perfect time to start thinking about your holiday email marketing campaign. Even if it seems too early, trust us - it never is.

Unlike gift shopping, holiday email campaigns shouldn’t wait until the last minute. If you rush to put something together, it’ll show. And you may risk overlooking some subscribers or elements that could impact your results.

If you’re experiencing holiday writer’s block, don’t worry - here are some holiday email marketing tips to inspire you.

1. Use What Works

It may be tempting to write off your marketing campaigns from yesteryear, but don’t be so quick to discard them. The strategies that worked before could easily work again. And as an established company, you have an advantage over newer businesses - data.

You have ideal marketing information at your disposal. Go back and look at your very own campaigns and evaluate the successful ones to duplicate the same results. Just be sure to make some tweaks so that the information is current.

2. Be Eye Catching

A basic rule of marketing is to grab your reader’s attention as soon as possible. And as more emails come flooding through your subscribers’ inboxes, you need to make your message stand out among the holiday specials and last minute Christmas offers.

Use design strategies to hold your reader’s interests. Gifs, videos and interactive graphics take your message to the next level and grab reader’s attention. Gifs are extremely popular right now in email marketing. You could also gamify your message by encouraging friendly competition among subscribers. Take a look at what your competition is doing (or not doing) for some inspiration.

3. Know Your Audience

As with any marketing campaign, you have to know who you are writing for. No matter what kind of enticing gimmick or interactive game you use, your results will show if your message doesn’t target your ideal audience.

Be sure to strategize not just “what” you message should be but “why” you are sharing it and “who” will benefit. A clear voice for your audience will guide you through a campaign that resonates with readers and drives results.

If you don't know who your audience is, we recommend going through a persona development exercise. Persona development allows you to understand who your buyers are. By understanding what their pains and objectives are - you're really able to focus on your message and speak directly to them instead of using a generic message. 

4. Give Thanks

Don’t be afraid to get in the holiday spirit and thank your subscribers for another wonderful year. In at least one email of your emails in your campaign, ignore your marketing goals and focus on a sincere message to your readers. They’ve helped you grow your company and deserve a moment of gratitude, especially during the holiday season.

Now that you have some holiday email marketing ideas, go forth and spread some cheer! If you need assistance putting together an email campaign in TouchConvert for the upcoming holidays, let us know!

Most Recent

Email Marketing: The Basics

By TouchConvert
December 26, 2017 Category: Email Marketing

It's no secret email campaigns are a great way to convert readers into customers. To get the most out of your campaign, check out these basic email marketing tips.

Why You Need a Monthly Newsletter

By TouchConvert
December 19, 2017 Category: Email Marketing, Newsletter

we suggest sending a monthly newsletter to your customers. What should you include in your newsletter? Anything that will provide your customers with value.

Optimizing Your Website for Lead Generation

By TouchConvert
December 12, 2017 Category: Lead Generation

Websites are lead generation gold mines. All it takes is a few tweaks to optimize your website content for web generation. Check out our tips on how to generate more leads:

May 2018 (1)
April 2018 (3)
March 2018 (1)
February 2018 (4)
January 2018 (3)
December 2017 (3)
November 2017 (3)
October 2017 (3)
September 2017 (2)
August 2017 (2)
July 2017 (1)
May 2017 (2)
April 2017 (1)
March 2017 (1)
January 2017 (1)
December 2016 (1)
October 2016 (2)
June 2016 (2)
May 2016 (1)
+ Show More
Virteom Logo
TouchConvert is a product of Virteom LLC. For more information on Virteom click here.