Autumn is winding down, which means, it’s the perfect time to start thinking about your holiday email marketing campaign. Even if it seems too early, trust us - it never is.
Unlike gift shopping, holiday email campaigns shouldn’t wait until the last minute. If you rush to put something together, it’ll show. And you may risk overlooking some subscribers or elements that could impact your results.
If you’re experiencing holiday writer’s block, don’t worry - here are some holiday email marketing tips to inspire you.
It may be tempting to write off your marketing campaigns from yesteryear, but don’t be so quick to discard them. The strategies that worked before could easily work again. And as an established company, you have an advantage over newer businesses - data.
You have ideal marketing information at your disposal. Go back and look at your very own campaigns and evaluate the successful ones to duplicate the same results. Just be sure to make some tweaks so that the information is current.
A basic rule of marketing is to grab your reader’s attention as soon as possible. And as more emails come flooding through your subscribers’ inboxes, you need to make your message stand out among the holiday specials and last minute Christmas offers.
Use design strategies to hold your reader’s interests. Gifs, videos and interactive graphics take your message to the next level and grab reader’s attention. Gifs are extremely popular right now in email marketing. You could also gamify your message by encouraging friendly competition among subscribers. Take a look at what your competition is doing (or not doing) for some inspiration.
As with any marketing campaign, you have to know who you are writing for. No matter what kind of enticing gimmick or interactive game you use, your results will show if your message doesn’t target your ideal audience.
Be sure to strategize not just “what” you message should be but “why” you are sharing it and “who” will benefit. A clear voice for your audience will guide you through a campaign that resonates with readers and drives results.
If you don't know who your audience is, we recommend going through a persona development exercise. Persona development allows you to understand who your buyers are. By understanding what their pains and objectives are - you're really able to focus on your message and speak directly to them instead of using a generic message.
Don’t be afraid to get in the holiday spirit and thank your subscribers for another wonderful year. In at least one email of your emails in your campaign, ignore your marketing goals and focus on a sincere message to your readers. They’ve helped you grow your company and deserve a moment of gratitude, especially during the holiday season.
Now that you have some holiday email marketing ideas, go forth and spread some cheer! If you need assistance putting together an email campaign in TouchConvert for the upcoming holidays, let us know!