The benefits of CRM software are immeasurable when you consider the impact it has on your overall customer service experience, marketing, and sales. The challenge, however, comes with deciding whether or not your company will indeed gain value from investing in a customer relationship management system. Smart businesses are putting their customers first.
How about this analogy:
Think about trying to prepare for that summer body. Let’s face it, even though Mother Nature can’t make up her mind about the weather, Winter IS OVER and Summer IS on it’s way, and your summer body could use a refresher course. So we hop in the car, go to the workout store and buy some high ticket priced weights. After spending an outrageous amount on workout gear, we bring home the equipment and look up some workout videos on Youtube. We set everything up and do a nice 30 minute workout.We feel great!
Our intentions are good for the rest of the week, but then the weekends comes and we have plans. So we tell ourselves we will workout on Monday and the equiment gathers dust as we continue on with our life. About six Mondays later it's summer, our summer body is not so summer ready, and we're remembering how much we've spent on all that workout gear. We're in pain at the thought of how much we didn't gain by not changing our habits, not putting in the time and effort and now our results show just that.
We tell you this analogy because it relates directly with CRM. You can have the service, but if you dont use it - things won't change. You have to use it, you have to log in, and you have to change your habits to see results. If you change your habits you will see results.
Customer Relationship Management software (CRM), can help you grow your business in a number of ways; instant marketing feedback, sharing data across your sales team, and updating everyone, everywhere 24/7, as well as giving your company an automated way of boosting sales. Statistic's showed that 91% of businesses with over 11 employees now use CRM, compared to 50% of those with 10 employees or less. Research has found that 74% of companies are saying that CRM software has improved their access to customer data. Companies with a fully utilized CRM system can increase sales by 29%. As of 2015 the overall CRM usage increased from 56% to 74%. The numbers are always rising because more businesses are integrating CRM into their companies. Could this be your competitor? CRM leads all enterprise software categories in projected growth. Small businesses all over the globe are leveraging the power behind this system, and so should you!
Businesses will continue to increase investments in CRM solutions. Fueled not only by improving results, but also a need to keep up with their competitors and retain clients. Dozens of companies have experienced 200%+ adoption rates with their external sales reps utilizing mobile CRM solutions, helping companies optimize their CRM investment. Nowadays, we all live in mobile world and mobile CRM has raised popularity just because anyone can use mobile CRM to interact with customer data. Mobile CRM can be beneficial if you are addressing sales productivity, sales effectiveness, timelier follow-up of leads or improved lead conversion rates. When you choose Mobile CRM you need to consider a few things like employee buy-in, ease of deployment, ease of use, security, user experience and advanced feature set. Companies who use CRM solutions from 2010–2012, showed revenue increase from $8.7 billion to $16.7 billion and continues to grow each year. This is all expected to turn the CRM sector from a $24 billion industry in 2014 to $37 billion by just 2017. Put time into CRM and you will grow. You will be the successful 39%.