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Category: Social Media

How to Run a Great Social Media Campaign this Holiday Season

By TouchConvert
November 09, 2017 Category: Social Media

The holiday season is a wonderful time. But for marketers and those trying to run businesses, it can also be an insane time. Sales rocket (hopefully), and more users than ever are at your fingertips. Its important to capitalize on the holiday season, and one of the best ways to do that is through a strong social media campaign. Here are a few tips to make sure that your social media campaign is successful and exciting! Prepare As anyone in customer service or retail can tell you, preparation is key to success during the holiday season. Whether youre in a B2C company or a B2B, marketing your product requires preparation ahead of time. Here are the two main things you need to take into consideration when preparing for a holiday social media campaign: 1. For the Holiday Rush: When you start up a social media campaign during the holidays, be ready for an influx of orders, questions and comments. One way to cut down on the number of messages and emails you get is to constantly link to

How to Optimize Your Social Media for Search Engines

By TouchConvert
October 03, 2017 Category: Social Media, Online Marketing

Social media continues to grow in its impact for reaching audiences near and far. For your marketing campaign, this must have tool works only as well as its search engine optimization (SEO). After all, SEO gets you noticed by Google and its cohorts which turns consumers heads in your direction. Creating a reputable social media profile can encourage followers directly, resulting in more people connecting with you and visiting your website, or indirectly by having an extra resource pointing to pages on your site. Why is SEO relevant on social media? Because not all social media platforms work off the same internal search engine. Therefore, each channel may require its own unique touch for optimizing SEO. Keep reading to see how you can boost SEO through social media: Facebook To maximize your search engine exposure on Facebook (FB), the title and description come vitally into play. Your FB page name needs to be clear, the name of your company for example, as this will appear as your

How to Boost Social Media Success with Email Marketing

By TouchConvert
August 10, 2017 Category: Email Marketing, Social Media

Integrating your marketing strategies for social media and email can lead to easy marketing success. Keep in mind that any social media fan who has shared a personal email address with you is now part of the inner circle of your fans and customers. Ultimately, you want anyone who has subscribed to your email list to be following you on social media. By being more engaging with both your social media fans and your email subscribers and introducing members of one platform to the other, you can create a stronger overall marketing ecosystem. Here are ways that you can integrate your efforts on social media and email for more successful marketing. 1) Merge Your Lists One of the first things that you need to do to effectively merge these communities is to merge your lists. Start by looking at a comma-separated values (CSV) list of your followers. This is a plain text data table that easily uploads to your email marketing platform. Make sure everyone on your email list is a fan or follower

Four Tips for Maintaining Customer Loyalty

By TouchConvert
August 03, 2017 Category: Drip Campaigns, Social Media

Running your own business is great. Its exciting to see if what you offer, whether product or service, is well received by the public. Orders begin rolling in, your schedule begins filling up, the phone is ringing off the hook youre busier than ever and business is booming. But during the excitement of gaining new customers, what happens to your old customers? The real benefit of owning your own business comes from repeat and long term customers. Not only will your regulars provide you with a steady income, their love for your service or product will also be shared with the people your customers know, helping your business grow. So, how do you go about keeping that customer loyalty while keeping the flow of new customers? Good Service is Key The first impression that you leave a person sets the tone for how they will see you forever. You should always make your customers aware that you respect and care about them. It should go without saying, but being polite, attentive, courteous

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