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Category: Newsletter

Why You Need a Monthly Newsletter

By TouchConvert
December 19, 2017 Category: Email Marketing, Newsletter

Email marketing is a valuable tool for any marketing campaign. In fact, for the last ten years in a row email marketing has generated the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI. With email marketing, you can keep in contact with current customers and build your reputation with potential customers. But with 69% of users unsubscribing because theyve received too many emails and 32% of users unsubscribing due to un-targeted messaging, it can be hard to know how many emails is the right amount. When marketers were asked how often they should send emails, 35% said two to three emails per month (Direct Marketing Associations National Client Email report), whereas, customers say they would prefer a promotional email at least once per month (Marketing Sherpa). Really take the time to consider your industry and your target audience. The number of emails you send just depends on your market. If were following along with Marketing Sherpas survey, we

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