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Category: Marketing Automation

Boosting Your Customer Journey with Marketing Automation

By TouchConvert
March 05, 2018 Category: Marketing Automation, Drip Campaigns

Drip marketing campaigns reach customers through personalized emails along the customer journey. These targeted emails increase engagement with your brand and help build a strong relationship with customers. However, tracking the customer journey and sending customized welcome, reminder and re-engagement emails takes time. Marketing automation reduces the time drain and removes the pain from the process. These campaigns are not the same as traditional email campaigns. Often, the difference between email and drip campaigns sometimes gets lost. So, lets review first. A Review: Email Marketing vs. Drip Marketing Very simply, email marketing campaigns get delivered on specific dates at specific times. For instance, you set delivery to run the first of the month at 8 a.m. or on a major holiday. Drip campaigns match the consumers journey along the sales funnel. They are not based on a set time but on a behavioral trigger or the stage of a customer journey. Using Marketing Automation With

Marketing Automation: Get the Secret Weapon to Make You a Superhero To Your Boss

By TouchConvert
February 06, 2018 Category: Marketing Automation, Email Marketing

Getting ahead in the marketing world is tough. Great ideas surround you, leaving you with I wish I thought of that! syndrome. Finding ways to stand out requires creativity and innovation. But, what can be done that has not already been done? Are you doomed to mediocrity? What if we told you that you have an unused secret weapon in your arsenal one sure to impress your boss? Marketing automation holds the power to make you a superhero. But, Spidermans spidey senses, Supermans cape and the Batmobile offer no help if left behind. Marketing automation gives you the tools needed to rescue email marketing campaigns, if you use them. Automation gets the results which impress your boss lead generation, conversions, successful campaigns the first step in noticed. How does automation make you stand out as the superhero? Check out the facts. Marketing automation increases leads and conversions, according to three out of four of the businesses using it. Triggered emails get opened at a rate

Email Marketing Automation Makes You an HR Superstar

By TouchConvert
January 23, 2018 Category: Marketing Automation, Email Marketing

How does email marketing automation rock your companys communications and make you the superstar? The oft-quoted statistic that email marketing boasts a 3,800 percent return on investment (ROI) proves impressive. But, in human resources (HR) circles, ROI is more ambiguous. Lets look at this another way: Eighty-six percent of business professionals prefer email when communicating about business. Seventy-three percent of millennials agree. Automated emails optimize productivity, according to 43 percent of companies using this platform. And, 58 percent of email automation users name more timely communications as a benefit. Email marketing automation offers significant ROI, even before getting to the bottom line. Bringing this platform to your company raises your star status. Check out the following benefits of automating your email processes. It Gets Personal Human beings like to be noticed. Open rates for personalized emails rise six percent above generic sends. And, communications with

How to Increase Sales Through Your Website

By TouchConvert
January 16, 2018 Category: Marketing Automation, Email Marketing

Once your business website has been launched, youre ready for your success to start rolling in. But after a few months, it becomes apparent that your job isnt over. Just because youve built a website doesnt mean the customers are going to be lining up at your door. A great place to start increasing sales through your website is by setting up a marketing campaign. Through email marketing, social media campaigns, and other avenues youll be able to target your audience and drive traffic to your website. But where do you start? Lets take a look: Use email marketing effectively A key part of your marketing strategy should include email marketing. Email marketing is a great tool to reach out to current and potential customers. (Not to mention the ROI: For every $1 spent, email marketing generates $38 in ROI) It keeps the lines of communication open and keeps your brand at the forefront of their minds. Make sure to personalize your messages in order to gain peoples attention. You dont want

Why You Need Tools for Online Marketing

By TouchConvert
September 19, 2017 Category: Marketing101, Marketing Automation, Marketing,

Online marketing can be daunting for business owners. The ways to promote your business online are infinite, so where do you begin? Should you focus on your blog, your social media accounts or website? These are common questions every business owner asks when faced with the virtual world of online marketing. But dont let that stop you from exploring your options. More businesses are entering the world of online marketing to increase their sales, and for good reason. Online marketing is an effective way to grow your business, especially if youre using the right tools. Here are some reasons ways our TouchConvert features can help enhance your online marketing efforts: Plan Your Marketing Strategy Online marketing puts you in control of your message. You own your web pages and social media accounts. Our individual visitor analytics will put you in the drivers seat, providing important details about clicks on your website. See where your visitors are coming from and what piques their

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