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Category: Marketing

Create Buyer Personas to Boost Your Marketing Campaign

By TouchConvert
January 30, 2018 Category: Buyer Personas, Marketing

Let us give it to you straight: Buyer personas bring success to your marketing campaign. How so? This snapshot of your customers enables you to send targeted communications and, get reads on email campaign, generate leads from social media campaigns and increase conversions. The consumer world is changing. Gone are the days when customers wanted to know about you. Todays consumers want to know what you can do for them. Understanding your customer base before creating your marketing materials allows you to adapt to this change. Check out these three ways buyer personas relate to your marketing campaign: Buyer Personas Focus Your Marketing Strategies A sea of consumers exists on the other side of the computer screen. Trying to sell your product to all of them spreads your efforts thin and fails to get results. There are simply too many needs and problems for a one-size-fits all solution. Buyer personas, based on the data provided by your current customers, narrow the target. Looking

Why You Need Tools for Online Marketing

By TouchConvert
September 19, 2017 Category: Marketing101, Marketing Automation, Marketing,

Online marketing can be daunting for business owners. The ways to promote your business online are infinite, so where do you begin? Should you focus on your blog, your social media accounts or website? These are common questions every business owner asks when faced with the virtual world of online marketing. But dont let that stop you from exploring your options. More businesses are entering the world of online marketing to increase their sales, and for good reason. Online marketing is an effective way to grow your business, especially if youre using the right tools. Here are some reasons ways our TouchConvert features can help enhance your online marketing efforts: Plan Your Marketing Strategy Online marketing puts you in control of your message. You own your web pages and social media accounts. Our individual visitor analytics will put you in the drivers seat, providing important details about clicks on your website. See where your visitors are coming from and what piques their

Web Analytics are Critical in Achieving Business Goals

By Admin
September 05, 2017 Category: Web Analytics, Google, Marketing

Goals. Business goals. You set them. You set efforts in motion to achieve them. But how do you know if you are making progress toward reaching them? Sure, likes and star ratings are easy to count. But unless your goal is popularity, these measures fall short of giving you the information you need to succeed. Web analytics paint a different picture. One with depth to its insight. One which informs every level of your digital marketing efforts. One critical to your online presence. Check it out: Web Analytics Offer Intel on Your Audience The mantra, know your audience, wears thin for many marketers. Yet, ignoring this sage advice leaves your marketing efforts lacking. Google Analytics and the like provide intel on your target consumers including: Visitor engagement Traffic sources Conversion rates Ideal posting times Routes to your site User Behavior Flows With web analytics, a full picture of your audiences online behavior comes into view - much like a Polaroid reveal (with

The Benefits of Using Drip Campaigns for Customer Education

By Admin
April 04, 2017 Category: Marketing, Drip Marketing, Drip Campaigns, Email Marketing

Business owners know that one of the most difficult parts of marketing is keeping customers engaged with your product or service. With so many marketing channels open - through social media, online marketing, email, and a plethora of other options - people are getting hit with advertisements from all sides, which can sometimes make them hard to reach. You want to be that business that cuts through the noise and stands out from the crowd - and one way to do this, at least in the minds of your customers, is by drip marketing. This concept is simple: it involves sending out a series of marketing emails automatically and on a schedule, in a way that is targeted toward getting customers involved in learning about what your business has to offer. Educating your customers helps them feel more personally invested in your business, which leads them not only to buy but also to keep buying over time. To this end, drip marketing can be an incredibly useful tool that gets people engaged while also

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