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Category: Email Marketing

Keep Your Buyer in Mind to Boost Drip Campaigns

By Olivia Justice
February 20, 2018 Category: Drip Campaigns, Email Marketing

Drip campaigns set your audience up on a pre-determined journey (set by you!) They are a great way to deliver emails to your customers at the right time and at the right place. Beginning with the date a buyer signs up - you can add them to the drip campaign and set them up on their journey. Your pre-setmessages go out according to the frequency you set along your sales funnel. These campaigns automatically hit subscriber milestones relieving you of the burden. (For more information on drip campaigns click here.) However, crafting the emails delivered by drip campaigns can produce writers block. The fact that these messages are pre-determined to a wide audience can leave you stuck on what to say.To help focus your message, keep your buyer personas in mind. Buyer Personas Focus Your Message Writing to a broad audience leads to confusion, which is why targeted messaging is so important to your drip campaign. By addressing the personalities and questions of the masses your email will seem

Marketing Automation: Get the Secret Weapon to Make You a Superhero To Your Boss

By TouchConvert
February 06, 2018 Category: Marketing Automation, Email Marketing

Getting ahead in the marketing world is tough. Great ideas surround you, leaving you with I wish I thought of that! syndrome. Finding ways to stand out requires creativity and innovation. But, what can be done that has not already been done? Are you doomed to mediocrity? What if we told you that you have an unused secret weapon in your arsenal one sure to impress your boss? Marketing automation holds the power to make you a superhero. But, Spidermans spidey senses, Supermans cape and the Batmobile offer no help if left behind. Marketing automation gives you the tools needed to rescue email marketing campaigns, if you use them. Automation gets the results which impress your boss lead generation, conversions, successful campaigns the first step in noticed. How does automation make you stand out as the superhero? Check out the facts. Marketing automation increases leads and conversions, according to three out of four of the businesses using it. Triggered emails get opened at a rate

Email Marketing Automation Makes You an HR Superstar

By TouchConvert
January 23, 2018 Category: Marketing Automation, Email Marketing

How does email marketing automation rock your companys communications and make you the superstar? The oft-quoted statistic that email marketing boasts a 3,800 percent return on investment (ROI) proves impressive. But, in human resources (HR) circles, ROI is more ambiguous. Lets look at this another way: Eighty-six percent of business professionals prefer email when communicating about business. Seventy-three percent of millennials agree. Automated emails optimize productivity, according to 43 percent of companies using this platform. And, 58 percent of email automation users name more timely communications as a benefit. Email marketing automation offers significant ROI, even before getting to the bottom line. Bringing this platform to your company raises your star status. Check out the following benefits of automating your email processes. It Gets Personal Human beings like to be noticed. Open rates for personalized emails rise six percent above generic sends. And, communications with

How to Increase Sales Through Your Website

By TouchConvert
January 16, 2018 Category: Marketing Automation, Email Marketing

Once your business website has been launched, youre ready for your success to start rolling in. But after a few months, it becomes apparent that your job isnt over. Just because youve built a website doesnt mean the customers are going to be lining up at your door. A great place to start increasing sales through your website is by setting up a marketing campaign. Through email marketing, social media campaigns, and other avenues youll be able to target your audience and drive traffic to your website. But where do you start? Lets take a look: Use email marketing effectively A key part of your marketing strategy should include email marketing. Email marketing is a great tool to reach out to current and potential customers. (Not to mention the ROI: For every $1 spent, email marketing generates $38 in ROI) It keeps the lines of communication open and keeps your brand at the forefront of their minds. Make sure to personalize your messages in order to gain peoples attention. You dont want

Email Marketing: The Basics

By TouchConvert
December 26, 2017 Category: Email Marketing

Its no secret that email campaigns are a great way to convert readers into customers. Just think of the possibilities! You can deliver important messages, details about new products and industry solutions right to your target audiences inbox. But creating email content is just half of the battle. The important part is coming up with your email marketing strategy. After all, you dont want to waste good content by setting it up to disappear in your readers spam boxes. To get the most out of your campaign, here are some email marketing basics you should implement before hitting send: 1. Segment Your Email List Lists are a great way to organize your email campaigns, but many companies make the mistake of focusing on only email content rather than their audience when segmenting their lists. As most marketing gurus know, its not just about the message but more importantly, your audience. While the content may be similar, you will have to make adjustments based on who is reading the email

Why You Need a Monthly Newsletter

By TouchConvert
December 19, 2017 Category: Email Marketing, Newsletter

Email marketing is a valuable tool for any marketing campaign. In fact, for the last ten years in a row email marketing has generated the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI. With email marketing, you can keep in contact with current customers and build your reputation with potential customers. But with 69% of users unsubscribing because theyve received too many emails and 32% of users unsubscribing due to un-targeted messaging, it can be hard to know how many emails is the right amount. When marketers were asked how often they should send emails, 35% said two to three emails per month (Direct Marketing Associations National Client Email report), whereas, customers say they would prefer a promotional email at least once per month (Marketing Sherpa). Really take the time to consider your industry and your target audience. The number of emails you send just depends on your market. If were following along with Marketing Sherpas survey, we

Don't Wait Until Last Minute - 4 Holiday Email Marketing Tips

By TouchConvert
November 02, 2017 Category: Email Marketing

Autumn is winding down, which means, its the perfect time to start thinking about your holiday email marketing campaign. Even if it seems too early, trust us - it never is. Unlike gift shopping, holiday email campaigns shouldnt wait until the last minute. If you rush to put something together, itll show. And you may risk overlooking some subscribers or elements that could impact your results. If youre experiencing holiday writers block, dont worry - here are some holiday email marketing tips to inspire you. 1. Use What Works It may be tempting to write off your marketing campaigns from yesteryear, but dont be so quick to discard them. The strategies that worked before could easily work again. And as an established company, you have an advantage over newer businesses - data. You have ideal marketing information at your disposal. Go back and look at your very own campaigns and evaluate the successful ones to duplicate the same results. Just be sure to make some tweaks so that the information

What is the Optimal Time to Send Email

By TouchConvert
October 24, 2017 Category: Email Marketing

Automating an email campaign saves time and ensures delivery even if you are away from your computer. But what is the optimal time to send an email? Unfortunately, there is no magic hour that entices recipients to read incoming mail. While programs exist to automate this decision, you should know the factors used to calculate the best send time. Reader engagement, email volume filling recipient inboxes and consumer behavior impact send times. Day of the week and time of day raise issues as well. In short, the best time to send an email just depends. When choosing a time to launch your campaign, use concepts familiar to marketers. You must: Know your audience Know your purpose Know your timeline Know Your Audience Every demographic, age cohort and interest area has its idiosyncrasies. Segmenting your email list and running a few test emails allows you to see what gets the best results. This research in knowing your audience offers vital information unique to your consumers. Also,

How to Boost Social Media Success with Email Marketing

By TouchConvert
August 10, 2017 Category: Email Marketing, Social Media

Integrating your marketing strategies for social media and email can lead to easy marketing success. Keep in mind that any social media fan who has shared a personal email address with you is now part of the inner circle of your fans and customers. Ultimately, you want anyone who has subscribed to your email list to be following you on social media. By being more engaging with both your social media fans and your email subscribers and introducing members of one platform to the other, you can create a stronger overall marketing ecosystem. Here are ways that you can integrate your efforts on social media and email for more successful marketing. 1) Merge Your Lists One of the first things that you need to do to effectively merge these communities is to merge your lists. Start by looking at a comma-separated values (CSV) list of your followers. This is a plain text data table that easily uploads to your email marketing platform. Make sure everyone on your email list is a fan or follower

8 Best Practices for Email Marketing

By Admin
July 25, 2017 Category: Email Marketing, Email Campaigns, Drip Marketing

Email marketing may not be as flashy and fancy as the latest tools of the trade, but running a successful email campaign will still help you generate more leads and convert readers into customers. Its a no-brainer with return on investment (ROI) being so high since there is little-to-no cost with email campaigns. When implementing any marketing tactic, it is important to review what works. Here are eight best practices for email marketing campaigns to help you convert your audience: 1. Include incentives Incentives included in a subject line will increase your open rate by as much as half. For example, offer a specific amount of free shipping or a gift with a demonstration can help lure customers to click and convert. 2.Target your audience Make sure that you create different lists for different purposes. You can have a general list, but also include mailings specific to the reader based on the sales funnels you have established. 3.Make Customer Lists Create separated customer

The Benefits of Using Drip Campaigns for Customer Education

By Admin
April 04, 2017 Category: Marketing, Drip Marketing, Drip Campaigns, Email Marketing

Business owners know that one of the most difficult parts of marketing is keeping customers engaged with your product or service. With so many marketing channels open - through social media, online marketing, email, and a plethora of other options - people are getting hit with advertisements from all sides, which can sometimes make them hard to reach. You want to be that business that cuts through the noise and stands out from the crowd - and one way to do this, at least in the minds of your customers, is by drip marketing. This concept is simple: it involves sending out a series of marketing emails automatically and on a schedule, in a way that is targeted toward getting customers involved in learning about what your business has to offer. Educating your customers helps them feel more personally invested in your business, which leads them not only to buy but also to keep buying over time. To this end, drip marketing can be an incredibly useful tool that gets people engaged while also

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