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Category: Drip Campaigns

Boosting Your Customer Journey with Marketing Automation

By TouchConvert
March 05, 2018 Category: Marketing Automation, Drip Campaigns

Drip marketing campaigns reach customers through personalized emails along the customer journey. These targeted emails increase engagement with your brand and help build a strong relationship with customers. However, tracking the customer journey and sending customized welcome, reminder and re-engagement emails takes time. Marketing automation reduces the time drain and removes the pain from the process. These campaigns are not the same as traditional email campaigns. Often, the difference between email and drip campaigns sometimes gets lost. So, lets review first. A Review: Email Marketing vs. Drip Marketing Very simply, email marketing campaigns get delivered on specific dates at specific times. For instance, you set delivery to run the first of the month at 8 a.m. or on a major holiday. Drip campaigns match the consumers journey along the sales funnel. They are not based on a set time but on a behavioral trigger or the stage of a customer journey. Using Marketing Automation With

Keep Your Buyer in Mind to Boost Drip Campaigns

By Olivia Justice
February 20, 2018 Category: Drip Campaigns, Email Marketing

Drip campaigns set your audience up on a pre-determined journey (set by you!) They are a great way to deliver emails to your customers at the right time and at the right place. Beginning with the date a buyer signs up - you can add them to the drip campaign and set them up on their journey. Your pre-setmessages go out according to the frequency you set along your sales funnel. These campaigns automatically hit subscriber milestones relieving you of the burden. (For more information on drip campaigns click here.) However, crafting the emails delivered by drip campaigns can produce writers block. The fact that these messages are pre-determined to a wide audience can leave you stuck on what to say.To help focus your message, keep your buyer personas in mind. Buyer Personas Focus Your Message Writing to a broad audience leads to confusion, which is why targeted messaging is so important to your drip campaign. By addressing the personalities and questions of the masses your email will seem

Four Tips for Maintaining Customer Loyalty

By TouchConvert
August 03, 2017 Category: Drip Campaigns, Social Media

Running your own business is great. Its exciting to see if what you offer, whether product or service, is well received by the public. Orders begin rolling in, your schedule begins filling up, the phone is ringing off the hook youre busier than ever and business is booming. But during the excitement of gaining new customers, what happens to your old customers? The real benefit of owning your own business comes from repeat and long term customers. Not only will your regulars provide you with a steady income, their love for your service or product will also be shared with the people your customers know, helping your business grow. So, how do you go about keeping that customer loyalty while keeping the flow of new customers? Good Service is Key The first impression that you leave a person sets the tone for how they will see you forever. You should always make your customers aware that you respect and care about them. It should go without saying, but being polite, attentive, courteous

The Benefits of Using Drip Campaigns for Customer Education

By Admin
April 04, 2017 Category: Marketing, Drip Marketing, Drip Campaigns, Email Marketing

Business owners know that one of the most difficult parts of marketing is keeping customers engaged with your product or service. With so many marketing channels open - through social media, online marketing, email, and a plethora of other options - people are getting hit with advertisements from all sides, which can sometimes make them hard to reach. You want to be that business that cuts through the noise and stands out from the crowd - and one way to do this, at least in the minds of your customers, is by drip marketing. This concept is simple: it involves sending out a series of marketing emails automatically and on a schedule, in a way that is targeted toward getting customers involved in learning about what your business has to offer. Educating your customers helps them feel more personally invested in your business, which leads them not only to buy but also to keep buying over time. To this end, drip marketing can be an incredibly useful tool that gets people engaged while also

Improve Your Email Marketing Open Rates Today By Using A Personal Tone

By Admin
January 31, 2017 Category: Email Campaigns, Drip Campaigns

Email and drip campaigns can help your business thrive. Imagine a customer receives your email marketing campaign and instantly theyre intrigued to purchase your product or services. A great way to accomplish this feat is to use a personal tone when writing them. This strategy is far more effective than sending emails that read like newsletters or appear to be spam that the recipient may just put in the trash. Take a look at all the ways using a personal tone in your email and drip campaigns will improve your open rate: The tone of your email The tone of your email is important. If you want the reader of the email to act on it, you want to send a message that seems like you are talking to the reader. There is a bit of an art to this method, as there is a fine line between having a personal tone and being unprofessional. Avoid using slang or foul language, but present the information as if you were telling it to a close friend. Avoid using corporate speak and instead use everyday

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