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Category: Buyer Personas

Create Buyer Personas to Boost Your Marketing Campaign

By TouchConvert
January 30, 2018 Category: Buyer Personas, Marketing

Let us give it to you straight: Buyer personas bring success to your marketing campaign. How so? This snapshot of your customers enables you to send targeted communications and, get reads on email campaign, generate leads from social media campaigns and increase conversions. The consumer world is changing. Gone are the days when customers wanted to know about you. Todays consumers want to know what you can do for them. Understanding your customer base before creating your marketing materials allows you to adapt to this change. Check out these three ways buyer personas relate to your marketing campaign: Buyer Personas Focus Your Marketing Strategies A sea of consumers exists on the other side of the computer screen. Trying to sell your product to all of them spreads your efforts thin and fails to get results. There are simply too many needs and problems for a one-size-fits all solution. Buyer personas, based on the data provided by your current customers, narrow the target. Looking

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