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Month: October 2017

What is the Optimal Time to Send Email

By TouchConvert
October 24, 2017 Category: Email Marketing

Automating an email campaign saves time and ensures delivery even if you are away from your computer. But what is the optimal time to send an email? Unfortunately, there is no magic hour that entices recipients to read incoming mail. While programs exist to automate this decision, you should know the factors used to calculate the best send time. Reader engagement, email volume filling recipient inboxes and consumer behavior impact send times. Day of the week and time of day raise issues as well. In short, the best time to send an email just depends. When choosing a time to launch your campaign, use concepts familiar to marketers. You must: Know your audience Know your purpose Know your timeline Know Your Audience Every demographic, age cohort and interest area has its idiosyncrasies. Segmenting your email list and running a few test emails allows you to see what gets the best results. This research in knowing your audience offers vital information unique to your consumers. Also,

My Website is Generating Leads. Now What?

By TouchConvert
October 10, 2017 Category: General

Your website is up and running. Your web presence is established. What now? The questions which arise after building your website, direct you to the next steps. What do I do with all of the incoming leads from my new website? When you build your website, you create a web presence. When built correctly, it becomes a form of lead generation. The next step becomes handling the leads. You could do this on your own, but as your lead volume grows, it can become overwhelming. Customer relationship management (CRM) added directly to the back-end of your forms make it easy to follow up with leads and make the sale. As someone fills out a form on your website, they automatically are added in as a lead in the CRM portion of TouchConvert. Strategically automating processes frees time for you to invest in personal lead generation and client nurturing as needed. Are there ways to better understand my leads and customers? The pre-work of lead generation requires marketing know-how, which begins

How to Optimize Your Social Media for Search Engines

By TouchConvert
October 03, 2017 Category: Social Media, Online Marketing

Social media continues to grow in its impact for reaching audiences near and far. For your marketing campaign, this must have tool works only as well as its search engine optimization (SEO). After all, SEO gets you noticed by Google and its cohorts which turns consumers heads in your direction. Creating a reputable social media profile can encourage followers directly, resulting in more people connecting with you and visiting your website, or indirectly by having an extra resource pointing to pages on your site. Why is SEO relevant on social media? Because not all social media platforms work off the same internal search engine. Therefore, each channel may require its own unique touch for optimizing SEO. Keep reading to see how you can boost SEO through social media: Facebook To maximize your search engine exposure on Facebook (FB), the title and description come vitally into play. Your FB page name needs to be clear, the name of your company for example, as this will appear as your

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