Blog - Month: October 2016

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Month: October 2016

Simple Strategies for Improving your Email and Drip Campaign Subject Lines

Simple Strategies for Improving your Email and Drip Campaign Subject Lines

Posted By Admin
October 26, 2016 Category: General

Email and drip campaigns are a great way to generate business for your company. But, they are only effective if they are read by their recipients. It is essential that you push people from recipient to reader and ultimately to customer. Since the first part of any email someone sees is the subject line, that is your best spot to make this conversion. If your subject lines are falling short or your own expectations, follow some of these guidelines for your next campaign. Use brevity Be respectful of people’s time. If an email subject is too long, it likely will become trash without a second thought. Keeping your subject lines brief will increase the chances of them being opened. Remove frivolous and unnecessary words and aim to use no more than 50 characters for your subject. Make it relevant The subject line is a promise of what content will be in the email. Make sure your email content is represented in the subject line. If it is not, the chances are that future emails will not be opened by the recipient. Use action-oriented verbs Look at the subject line as you would a call to action. You want the reader to act on it immediately. So spur that action with the right verbs. Action verbs encourage the reader to take notice and do something. Simply using an action verb in the subject line makes the email more clickable. Foster a sense of belonging People love to be part of the “in crowd”. Appeal to that desire by making the recipient feel special for

Why Your Business Needs a CRM

Why Your Business Needs a CRM

Posted By Admin
October 17, 2016 Category: General

  Have you started a new business recently? Or have you successfully run a small or medium sized business for some time now, and you are hoping to improve or even take your business to an entirely new level? There is a term, of which you are likely aware, known as Customer Relationship Management, or CRM. Now CRM, if you are unaware, can be used to refer to either a sales or service based relationship with customer, but can also be used when referring to business-to-business relationships. To really improve your customer relations (which, in turn increases profits) you need to really understand the big picture behind your interactions with your customers and their satisfaction level. A simple Customer Relationship Management software, like TouchConvert, can help to take stock of what’s really going on with your company and your customers, which is turn will help increase customer satisfaction and, in turn, profits. But here is a more in-depth look at why you should use a CRM software system for your company. 1. Gain Valuable Insight into Your Business You probably already have some method of tracking your customers, and one of those methods might be spreadsheets. Spreadsheets are decent for when you’re barely getting starting out of your garage, but as you progress, you need a much more reliable way of maintaining your data so that you don’t lose track of your customers. A CRM model can help you to decide which courses of action to take and predi

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