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Month: November 2017

Don't Forget to Follow Up With Sales Leads

By TouchConvert
November 21, 2017 Category: CRM

Getting leads is an exciting part of the sales process. Youve networked, found some interested parties and now have a potential new client. Whats not to like? Dont start counting your commission just yet - the art of sales is in the follow-up. If youre in sales, its possible you have a stack of business cards on your desk gathering dust left wondering what am I to do with all of these potential sales leads?With a solid CRM in place, youll be able to easily follow up with leads while theyre still hot, and start to see an increase in your conversion rate. Once your lead is obtained, knowing the next steps are crucial in the sales process. Very few sales are made within the first contact, so it pays to have a follow-up plan in place. Not sure where to start? An example of a sales follow up schedule could be: Day One: You obtain a lead through a cold call/ lead generation/ inquiry / free trial. Immediately After Your First Contact: Send email or text thanking the customer for their time

How to Run a Great Social Media Campaign this Holiday Season

By TouchConvert
November 09, 2017 Category: Social Media

The holiday season is a wonderful time. But for marketers and those trying to run businesses, it can also be an insane time. Sales rocket (hopefully), and more users than ever are at your fingertips. Its important to capitalize on the holiday season, and one of the best ways to do that is through a strong social media campaign. Here are a few tips to make sure that your social media campaign is successful and exciting! Prepare As anyone in customer service or retail can tell you, preparation is key to success during the holiday season. Whether youre in a B2C company or a B2B, marketing your product requires preparation ahead of time. Here are the two main things you need to take into consideration when preparing for a holiday social media campaign: 1. For the Holiday Rush: When you start up a social media campaign during the holidays, be ready for an influx of orders, questions and comments. One way to cut down on the number of messages and emails you get is to constantly link to

Don't Wait Until Last Minute - 4 Holiday Email Marketing Tips

By TouchConvert
November 02, 2017 Category: Email Marketing

Autumn is winding down, which means, its the perfect time to start thinking about your holiday email marketing campaign. Even if it seems too early, trust us - it never is. Unlike gift shopping, holiday email campaigns shouldnt wait until the last minute. If you rush to put something together, itll show. And you may risk overlooking some subscribers or elements that could impact your results. If youre experiencing holiday writers block, dont worry - here are some holiday email marketing tips to inspire you. 1. Use What Works It may be tempting to write off your marketing campaigns from yesteryear, but dont be so quick to discard them. The strategies that worked before could easily work again. And as an established company, you have an advantage over newer businesses - data. You have ideal marketing information at your disposal. Go back and look at your very own campaigns and evaluate the successful ones to duplicate the same results. Just be sure to make some tweaks so that the information

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