Blog - Month: June 2016

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Month: June 2016

Distilling Google Analytics with TouchConvert

Posted By Sarah Falck
June 15, 2016 Category: General

Google Analytics (GA) is today’s most widely used web analytics service, with over 10 million websites using its dashboards. It makes sense - GA’s free features are invaluable in tracking your website data. It’s relatively simple to set-up and GA can help you learn which web pages send you traffic, what content on your website is most popular, what content people see first, and which keywords are leading them to your websites. So what’s the problem? Sure, GA sounds simple, but most users find themselves wondering, “why is it so hard to use Google Analytics?” With all of the benefits that come with using GA, you also run into some issues. GA requires constant training. With GA continuously being developed and changing to suit users’ needs, it can become overwhelming to analyze all of the data coming in, especially when not all of the data is essential. How do you sort through all this data easily without knowing what’s important? How can a marketing department go through GA data when it’s all hidden behind one member’s Google account? Does one person really have to share their GA account with every department member? Of course not. That’s why there’s TouchConvert, Virteom’s all-in-one marketing and sales software. By connecting Google Analytics to your TouchConvert account, TouchConvert separates your report types into into ten separate categories, or features: Users, New Users, Percent New Us

Email vs. Drip Campaigns: What's the Difference?

Email vs. Drip Campaigns: Whats the Difference

Posted By Sarah Falck
June 15, 2016 Category: General

In the world of digital marketing, email campaigns are one of the most common forms of communication. Long gone are the days of print ads, snail mail, and talking to your customer through impersonal media. In today’s world, email marketing is all about making it personal and connecting with your customer. But with so many emails getting sent, how do you easily keep track of them all? That’s where TouchConvert comes in. Touch Convert's Email Campaign and Drip Campaign features make automating your email communication easy and stress-free. According to research, automating your email campaigns will get you great results, increasing conversion rates by as high as 50% and getting 119% higher click rates than broadcast emails. But, wait! What’s the difference between an email campaign and a drip campaign? Good question. It all comes down to when your emails are getting sent. Let’s take a look at each type of campaign individually: EMAIL CAMPAIGNS Most people, whether they know it or not, are familiar with email campaigns. Whether being on the sending or receiving end, people look at email campaigns on a regular basis. So what are they? Email campaigns are emails sent by businesses to their contact list on a specific date and time. TouchConvert allows users to set-up multiple email campaigns to be sent out to different segments of customers. It’s helpful to name your campaign after the segment you are targeting. This could include segmenti

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