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Month: January 2018

Create Buyer Personas to Boost Your Marketing Campaign

By TouchConvert
January 30, 2018 Category: Buyer Personas, Marketing

Let us give it to you straight: Buyer personas bring success to your marketing campaign. How so? This snapshot of your customers enables you to send targeted communications and, get reads on email campaign, generate leads from social media campaigns and increase conversions. The consumer world is changing. Gone are the days when customers wanted to know about you. Todays consumers want to know what you can do for them. Understanding your customer base before creating your marketing materials allows you to adapt to this change. Check out these three ways buyer personas relate to your marketing campaign: Buyer Personas Focus Your Marketing Strategies A sea of consumers exists on the other side of the computer screen. Trying to sell your product to all of them spreads your efforts thin and fails to get results. There are simply too many needs and problems for a one-size-fits all solution. Buyer personas, based on the data provided by your current customers, narrow the target. Looking

Email Marketing Automation Makes You an HR Superstar

By TouchConvert
January 23, 2018 Category: Marketing Automation, Email Marketing

How does email marketing automation rock your companys communications and make you the superstar? The oft-quoted statistic that email marketing boasts a 3,800 percent return on investment (ROI) proves impressive. But, in human resources (HR) circles, ROI is more ambiguous. Lets look at this another way: Eighty-six percent of business professionals prefer email when communicating about business. Seventy-three percent of millennials agree. Automated emails optimize productivity, according to 43 percent of companies using this platform. And, 58 percent of email automation users name more timely communications as a benefit. Email marketing automation offers significant ROI, even before getting to the bottom line. Bringing this platform to your company raises your star status. Check out the following benefits of automating your email processes. It Gets Personal Human beings like to be noticed. Open rates for personalized emails rise six percent above generic sends. And, communications with

How to Increase Sales Through Your Website

By TouchConvert
January 16, 2018 Category: Marketing Automation, Email Marketing

Once your business website has been launched, youre ready for your success to start rolling in. But after a few months, it becomes apparent that your job isnt over. Just because youve built a website doesnt mean the customers are going to be lining up at your door. A great place to start increasing sales through your website is by setting up a marketing campaign. Through email marketing, social media campaigns, and other avenues youll be able to target your audience and drive traffic to your website. But where do you start? Lets take a look: Use email marketing effectively A key part of your marketing strategy should include email marketing. Email marketing is a great tool to reach out to current and potential customers. (Not to mention the ROI: For every $1 spent, email marketing generates $38 in ROI) It keeps the lines of communication open and keeps your brand at the forefront of their minds. Make sure to personalize your messages in order to gain peoples attention. You dont want

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