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Month: December 2017

Email Marketing: The Basics

By TouchConvert
December 26, 2017 Category: Email Marketing

Its no secret that email campaigns are a great way to convert readers into customers. Just think of the possibilities! You can deliver important messages, details about new products and industry solutions right to your target audiences inbox. But creating email content is just half of the battle. The important part is coming up with your email marketing strategy. After all, you dont want to waste good content by setting it up to disappear in your readers spam boxes. To get the most out of your campaign, here are some email marketing basics you should implement before hitting send: 1. Segment Your Email List Lists are a great way to organize your email campaigns, but many companies make the mistake of focusing on only email content rather than their audience when segmenting their lists. As most marketing gurus know, its not just about the message but more importantly, your audience. While the content may be similar, you will have to make adjustments based on who is reading the email

Why You Need a Monthly Newsletter

By TouchConvert
December 19, 2017 Category: Email Marketing, Newsletter

Email marketing is a valuable tool for any marketing campaign. In fact, for the last ten years in a row email marketing has generated the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI. With email marketing, you can keep in contact with current customers and build your reputation with potential customers. But with 69% of users unsubscribing because theyve received too many emails and 32% of users unsubscribing due to un-targeted messaging, it can be hard to know how many emails is the right amount. When marketers were asked how often they should send emails, 35% said two to three emails per month (Direct Marketing Associations National Client Email report), whereas, customers say they would prefer a promotional email at least once per month (Marketing Sherpa). Really take the time to consider your industry and your target audience. The number of emails you send just depends on your market. If were following along with Marketing Sherpas survey, we

Optimizing Your Website for Lead Generation

By TouchConvert
December 12, 2017 Category: Lead Generation

If your business has a website, then you could be sitting on a lead generation gold mine. Using your web content, you can generate awareness for your product or services while persuading interested readers to share their contact information with you. Yes, that may sound a bit unbelievable, but it can happen. All it takes is a little tweaking to optimize your website content for lead generation. Long gone are the days of bragging about what your capabilities are, now visitors seek your solutions, success stories, and really tapping into their needs. An emotional component is necessary for users to feel compelled to share their personal information with you. Once your visitors feel compelled to share their contact information with you they can drop directly into your CRM, making it easy for you to follow up and convert your readers into actual customers. But how to do you get to that point? Here are a few tips on how to optimize your website for lead generation: 1. Focus on Content

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