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Month: April 2018

6 Keys to Tackling CRM Adoption Issues Head On

By TouchConvert
April 16, 2018 Category: CRM, Customer Relationship Management

Getting started, and succeeding, with your customer relationship management (CRM) adoption isnt going to be as tough as you might think. A CRM platform, like TouchConvert,is a tool and, like any good tool, it takes time to get used to using it. Getting your marketing and sales teams to commit to implementing a new CRMinto their daily routines is imperative. Once you get your team rolled on, youre able to reap all of the benefts a CRM has to offer. Lets look at some of the things that you can do to help get your team on the right track and begin utilizing your CRMto its fullest. 1. Set an Implementation Date Setting your implementation date and notifying your teams of this date sets your organization on the right track to success. This keeps transparency between all team members, and ensures youre not tracking leads in two different places. 2. Organize Your Plan Once youve set and announced your implementation date, consider adding it to your policy and procedures. Putting it in writing

Inbound Marketing Requires a Human Touch

By TouchConvert
April 09, 2018 Category: Inbound Marketing

Your website launched. Now what? The jam in your sales funnel did not clear. Prospects are not coming in. Conversions are not happening. You have heard of inbound marketing. After all, competing marketers have done well to raise this term to buzzword status. But, is it still a thing? Did it ever work? Let us help you find the answers. The Theory of Inbound Marketing Inbound marketing attracts prospects to your website through informative, useful, relevant content in the form of blog posts and SEO content. In other words, give consumers what they want, and they will come. Then, this strategy captures contact information with click-bait and converts prospects to clients via marketing automation. A potential sales funnel could be labelled Attract, Convert, Close and Delight. Inbound marketing says that valuable content targeted at each stage of the funnel along the buyer journey wins the day. Consumers are compelled to click. Simply create the content, automate the process and expect

3 Tips to Increase Your Email Campaign Effectiveness

By TouchConvert
April 05, 2018 Category: Email Campaigns

Want to be effective in growing your client base? You may have heard that building your email list is everything. Granted, list building is a guaranteed captive audience but in order to grow your overall reach, you need to do a little more work. Random email campaigns are not enough. When you have a general list, youre not able to segment your message for that group. And more times than not, theres a missing link commonly referred to as the Call To Action (CTA). Heres how to partner your email campaigns with various CTAs! Pair Your Email Campaign with Blogs Posts Every time a visitor lands on your website, your SEO (search engine optimization) improves. Schedule regular emails that send your readers to various sections of your blog. With every click onto your website, Google Analytics is taking note of your website traffic and bumping you up higher on their search engine. That means new visitors are able to find your website easier than when they are looking for the product or service

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