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Author: Sarah Falck

Distilling Google Analytics with TouchConvert

By Sarah Falck
June 15, 2016 Category: General

Google Analytics (GA) is todays most widely used web analytics service, with over 10 million websites using its dashboards. It makes sense - GAs free features are invaluable in tracking your website data. Its relatively simple to set-up and GA can help you learn which web pages send you traffic, what content on your website is most popular, what content people see first, and which keywords are leading them to your websites. So whats the problem? Sure, GA sounds simple, but most users find themselves wondering, why is it so hard to use Google Analytics? With all of the benefits that come with using GA, you also run into some issues. GA requires constant training. With GA continuously being developed and changing to suit users needs, it can become overwhelming to analyze all of the data coming in, especially when not all of the data is essential. How do you sort through all this data easily without knowing whats important? How can a marketing department go through GA data when its all

Email vs. Drip Campaigns: What's the Difference?

By Sarah Falck
June 15, 2016 Category: General

In the world of digital marketing, email campaigns are one of the most common forms of communication. Long gone are the days of print ads, snail mail, and talking to your customer through impersonal media. In todays world, email marketing is all about making it personal and connecting with your customer. But with so many emails getting sent, how do you easily keep track of them all? Thats where TouchConvert comes in. Touch Converts Email Campaign and Drip Campaign features make automating your email communication easy and stress-free. According to research, automating your email campaigns will get you great results, increasing conversion rates by as high as 50% and getting 119% higher click rates than broadcast emails. But, wait! Whats the difference between an email campaign and a drip campaign? Good question. It all comes down to when your emails are getting sent. Lets take a look at each type of campaign individually: EMAIL CAMPAIGNS Most people, whether they know it or not,

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