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Author: Olivia Justice

Keep Your Buyer in Mind to Boost Drip Campaigns

By Olivia Justice
February 20, 2018 Category: Drip Campaigns, Email Marketing

Drip campaigns set your audience up on a pre-determined journey (set by you!) They are a great way to deliver emails to your customers at the right time and at the right place. Beginning with the date a buyer signs up - you can add them to the drip campaign and set them up on their journey. Your pre-setmessages go out according to the frequency you set along your sales funnel. These campaigns automatically hit subscriber milestones relieving you of the burden. (For more information on drip campaigns click here.) However, crafting the emails delivered by drip campaigns can produce writers block. The fact that these messages are pre-determined to a wide audience can leave you stuck on what to say.To help focus your message, keep your buyer personas in mind. Buyer Personas Focus Your Message Writing to a broad audience leads to confusion, which is why targeted messaging is so important to your drip campaign. By addressing the personalities and questions of the masses your email will seem

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