Goals. Business goals. You set them. You set efforts in motion to achieve them. But how do you know if you are making progress toward reaching them? Sure, likes and star ratings are easy to count. But unless your goal is popularity, these measures fall short of giving you the information you need to succeed. Web analytics paint a different picture. One with depth to its insight. One which informs every level of your digital marketing efforts. One critical to your online presence. Check it out: Web Analytics Offer Intel on Your Audience The mantra, know your audience, wears thin for many marketers. Yet, ignoring this sage advice leaves your marketing efforts lacking. Google Analytics and the like provide intel on your target consumers including: Visitor engagement Traffic sources Conversion rates Ideal posting times Routes to your site User Behavior Flows With web analytics, a full picture of your audiences online behavior comes into view - much like a Polaroid reveal (with
Email marketing may not be as flashy and fancy as the latest tools of the trade, but running a successful email campaign will still help you generate more leads and convert readers into customers. Its a no-brainer with return on investment (ROI) being so high since there is little-to-no cost with email campaigns. When implementing any marketing tactic, it is important to review what works. Here are eight best practices for email marketing campaigns to help you convert your audience: 1. Include incentives Incentives included in a subject line will increase your open rate by as much as half. For example, offer a specific amount of free shipping or a gift with a demonstration can help lure customers to click and convert. 2.Target your audience Make sure that you create different lists for different purposes. You can have a general list, but also include mailings specific to the reader based on the sales funnels you have established. 3.Make Customer Lists Create separated customer
Putting your CRM to use for you and your business is the most important aspect to adoption. Of course, its usually the most difficult step in the process. The sad fact is that up to 60% of all CRM adoptions fail. The #1 reason normally cited is a failure to actively use the software after subscription. Using your CRM daily is critical. Its similar to buying a membership at your local fitness facility. Its one thing to buy the membership but another thing altogether to follow through on getting to the gym every day. Buying the membership doesnt get you into shape. Using the membership gets you fit. Installing your CRM takes you through the same process. Youve subscribed...now its time to gain the benefits. Here are 4 helpful tips to ensure youre experiencing effective results from your CRM software. 1. Get Clear on CRM Benefits When youre used to handling customers the way youve done it in the past, its easy to forget why you subscribed to your customer relationship management software.
Have you thought about using customer relationship management (CRM) software for your business but are still wondering if the benefit outweighs the cost and understanding? When you want to know more about the preferences and buying habits of your customers, then we think youre going to enjoy learning about how using the right CRM accomplishes this for you. Improved Customer Experiences and Relationships CRM helps you deliver the experience your customers want. They want to feel as though you know and understand them. They dont like to wait and they dont want to get transferred to the next person who can finally figure out their issue. Using CRM, youll gain a better ability to quickly figure out what each customers needs are and how you can best go about helping them. Their profile helps you identify the products and services you should recommend in addition to what theyve already purchased. Your staff will have a better grasp on who each customer is and how to best serve them next. Improve
Business owners know that one of the most difficult parts of marketing is keeping customers engaged with your product or service. With so many marketing channels open - through social media, online marketing, email, and a plethora of other options - people are getting hit with advertisements from all sides, which can sometimes make them hard to reach. You want to be that business that cuts through the noise and stands out from the crowd - and one way to do this, at least in the minds of your customers, is by drip marketing. This concept is simple: it involves sending out a series of marketing emails automatically and on a schedule, in a way that is targeted toward getting customers involved in learning about what your business has to offer. Educating your customers helps them feel more personally invested in your business, which leads them not only to buy but also to keep buying over time. To this end, drip marketing can be an incredibly useful tool that gets people engaged while also
As your small business becomes a midsize company and eventually a larger enterprise, you will need to bring in new people and hire a larger staff. Keep hiring costs low by using TouchConvert.
Email and drip campaigns can help your business thrive. Imagine a customer receives your email marketing campaign and instantly theyre intrigued to purchase your product or services. A great way to accomplish this feat is to use a personal tone when writing them. This strategy is far more effective than sending emails that read like newsletters or appear to be spam that the recipient may just put in the trash. Take a look at all the ways using a personal tone in your email and drip campaigns will improve your open rate: The tone of your email The tone of your email is important. If you want the reader of the email to act on it, you want to send a message that seems like you are talking to the reader. There is a bit of an art to this method, as there is a fine line between having a personal tone and being unprofessional. Avoid using slang or foul language, but present the information as if you were telling it to a close friend. Avoid using corporate speak and instead use everyday
Find out four ways using a CRM software like TouchConvert can increase sales for your small Business.
Email and drip campaigns are a great way to generate business for your company. But, they are only effective if they are read by their recipients. It is essential that you push people from recipient to reader and ultimately to customer. Since the first part of any email someone sees is the subject line, that is your best spot to make this conversion. If your subject lines are falling short or your own expectations, follow some of these guidelines for your next campaign. Use brevity Be respectful of peoples time. If an email subject is too long, it likely will become trash without a second thought. Keeping your subject lines brief will increase the chances of them being opened. Remove frivolous and unnecessary words and aim to use no more than 50 characters for your subject. Make it relevant The subject line is a promise of what content will be in the email. Make sure your email content is represented in the subject line. If it is not, the chances are that future emails will not be
Have you started a new business recently? Or have you successfully run a small or medium sized business for some time now, and you are hoping to improve or even take your business to an entirely new level? There is a term, of which you are likely aware, known as Customer Relationship Management, or CRM. Now CRM, if you are unaware, can be used to refer to either a sales or service based relationship with customer, but can also be used when referring to business-to-business relationships. To really improve your customer relations (which, in turn increases profits) you need to really understand the big picture behind your interactions with your customers and their satisfaction level. A simple Customer Relationship Management software, like TouchConvert, can help to take stock of whats really going on with your company and your customers, which is turn will help increase customer satisfaction and, in turn, profits. But here is a more in-depth look at why you should use a CRM software