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Email Marketing: The Basics

Email Marketing: The Basics

Posted By TouchConvert
December 26, 2017 Category: Email Marketing

It's no secret email campaigns are a great way to convert readers into customers. To get the most out of your campaign, check out these basic email marketing

Why You Need a Monthly Newsletter

Why You Need a Monthly Newsletter

Posted By TouchConvert
December 19, 2017 Category: Email Marketing, Newsletter

we suggest sending a monthly newsletter to your customers. What should you include in your newsletter? Anything that will provide your customers with

Optimizing Your Website for Lead Generation

Optimizing Your Website for Lead Generation

Posted By TouchConvert
December 12, 2017 Category: Lead Generation

Websites are lead generation gold mines. All it takes is a few tweaks to optimize your website content for web generation. Check out our tips on how to generate more

Don't Forget to Follow Up With Sales Leads

Dont Forget to Follow Up With Sales Leads

Posted By TouchConvert
November 21, 2017 Category: CRM

Getting sales leads seems easy to a natural like you. But are you doing all you can to follow-up with your potential leads? Don't forget to follow

How to Run a Great Social Media Campaign this Holiday Season

How to Run a Great Social Media Campaign this Holiday Season

Posted By TouchConvert
November 09, 2017 Category: Social Media

It’s important to capitalize on the holiday season, and one of the best ways to do that is through a strong social media

Don't Wait Until Last Minute - 4 Holiday Email Marketing Tips

Dont Wait Until Last Minute   4 Holiday Email Marketing Tips

Posted By TouchConvert
November 02, 2017 Category: Email Marketing

It’s the perfect time to start thinking about your holiday email marketing campaign. Even if it seems too early, trust us - it never

What is the Optimal Time to Send Email

What is the Optimal Time to Send Email

Posted By TouchConvert
October 24, 2017 Category: Email Marketing

Automating an email campaign saves time and ensures delivery even if you are away from your computer. But what is the optimal time to send an

My Website is Generating Leads. Now What?

My Website is Generating Leads. Now What

Posted By TouchConvert
October 10, 2017 Category: General

Your website is up and running. Your web presence is established. What now?

How to Optimize Your Social Media for Search Engines

How to Optimize Your Social Media for Search Engines

Posted By TouchConvert
October 03, 2017 Category: Social Media, Online Marketing

Social media continues to grow in its impact for reaching audiences near and far. For your marketing campaign, this must have tool works only as well as its search engine optimization (SEO). After all, SEO gets you noticed by Google and its cohorts which turns consumers’ heads in your direction. Creating a reputable social media profile can encourage followers directly, resulting in more people connecting with you and visiting your website, or indirectly by having an extra resource pointing to pages on your site. Why is SEO relevant on social media? Because not all social media platforms work off the same internal search engine. Therefore, each channel may require its own unique touch for optimizing SEO. Keep reading to see how you can boost SEO through social media: Facebook To maximize your search engine exposure on Facebook (FB), the title and description come vitally into play. Your FB page name needs to be clear, the name of your company for example, as this will appear as your search title. See below: The About section wording needs to be informative, succinct and include a link to your website as this becomes your description. Plus, selecting a username provides a recognizable, user-friendly URL rather than a crazy string of characters. Finally, adding links, fans and like buttons boosts SEO on this platform. Going beyond the About section, you should link to FB from your website. Take it a step further by placing FB like-buttons on your site and blog

Why You Need Tools for Online Marketing

Why You Need Tools for Online Marketing

Posted By TouchConvert
September 19, 2017 Category: Marketing101, Marketing Automation, Marketing,

Online marketing can be daunting for business owners. The ways to promote your business online are infinite, so where do you begin? Should you focus on your blog, your social media accounts or website? These are common questions every business owner asks when faced with the virtual world of online marketing. But don’t let that stop you from exploring your options. More businesses are entering the world of online marketing to increase their sales, and for good reason. Online marketing is an effective way to grow your business, especially if you’re using the right tools. Here are some reasons ways our TouchConvert features can help enhance your online marketing efforts: Plan Your Marketing Strategy Online marketing puts you in control of your message. You own your web pages and social media accounts. Our individual visitor analytics will put you in the driver’s seat, providing important details about clicks on your website. See where your visitors are coming from and what piques their interest to improve your marketing strategy. Build Relationships Social media and content marketing are low-cost ways that you can engage customers, generate leads and build credibility. Once you’ve attracted your clients, you can continue building the relationship with our email and drip campaigning feature. Connect with customers regularly, using automated, time released emails, to stay in the forefront of their mind. Beat the Competition Most customers res

Web Analytics are Critical in Achieving Business Goals

Web Analytics are Critical in Achieving Business Goals

Posted By Admin
September 05, 2017 Category: Web Analytics, Google, Marketing

  Goals. Business goals. You set them. You set efforts in motion to achieve them. But how do you know if you are making progress toward reaching them? Sure, likes and star ratings are easy to count. But unless your goal is popularity, these measures fall short of giving you the information you need to succeed. Web analytics paint a different picture. One with depth to its insight. One which informs every level of your digital marketing efforts. One critical to your online presence. Check it out: Web Analytics Offer Intel on Your Audience The mantra, “know your audience”, wears thin for many marketers. Yet, ignoring this sage advice leaves your marketing efforts lacking. Google Analytics and the like provide intel on your target consumers including: Visitor engagement Traffic sources Conversion rates Ideal posting times Routes to your site User Behavior Flows With web analytics, a full picture of your audience’s online behavior comes into view - much like a Polaroid reveal (with greater clarity). Quality Content Emerges from Web Analytics Content continues to reign supreme as a foundational element to digital marketing success. The picture web analytics paints of your audience births ideas for effective keywords and content which reaches and retains your readers. Plus, you learn where you can venture into new topics without sacrificing the focus of your site or audience interest. In other words, web analytics focus your efforts as you

How to Boost Social Media Success with Email Marketing

How to Boost Social Media Success with Email Marketing

Posted By TouchConvert
August 10, 2017 Category: Email Marketing, Social Media

Integrating your marketing strategies for social media and email can lead to easy marketing success. By being more engaging with both social media and email

Four Tips for Maintaining Customer Loyalty

Four Tips for Maintaining Customer Loyalty

Posted By TouchConvert
August 03, 2017 Category: Drip Campaigns, Social Media

Running your own business is great. It's exciting to see if what you offer, whether product or service, is well received by the public. Orders begin rolling in, your schedule begins filling up, the phone is ringing off the hook – you’re busier than ever and business is booming. But during the excitement of gaining new customers, what happens to your old customers? The real benefit of owning your own business comes from repeat and long term customers. Not only will your regulars provide you with a steady income, their love for your service or product will also be shared with the people your customers know, helping your business grow. So, how do you go about keeping that customer loyalty while keeping the flow of new customers? Good Service is Key The first impression that you leave a person sets the tone for how they will see you forever. You should always make your customers aware that you respect and care about them. It should go without saying, but being polite, attentive, courteous and appreciative goes a long way when it comes to maintaining good customer relations. People make decisions with their emotions. They will always remember how you made them feel. If the service or product that you gave them was excellent, they will always return for that stellar treatment. Communicate with Your Customers You can start a mailing list or a newsletter, or you can make phone calls. Whatever form of communication you choose, the important factor is to constan

8 Best Practices for Email Marketing

8 Best Practices for Email Marketing

Posted By Admin
July 25, 2017 Category: Email Marketing, Email Campaigns, Drip Marketing

Email marketing may not be as flashy and fancy as the latest tools of the trade, but running a successful email campaign will still help you generate more leads and convert readers into customers. It’s a no-brainer with return on investment (ROI) being so high since there is little-to-no cost with email campaigns. When implementing any marketing tactic, it is important to review what works. Here are eight best practices for email marketing campaigns to help you convert your audience: 1. Include incentives Incentives included in a subject line will increase your open rate by as much as half. For example, offer a specific amount of free shipping or a gift with a demonstration can help lure customers to click and convert. 2. Target your audience Make sure that you create different lists for different purposes. You can have a general list, but also include mailings specific to the reader based on the sales funnels you have established. 3. Make Customer Lists Create separated customer lists after targeting your audiences. This ensures your writing with the end-user in mind. You can create multiple campaigns under each list and with more targeted messaging, you get better conversions. 4. Keep text simple Limit your variation in font to two maximum. It looks less cluttered and will be an easier read for your audience. 5. Stay above-the-fold When including your call to action, or CTA, make sure you include it above-the-fold. Doing this will incr

How to turn CRM Use Into a Habit

How to turn CRM Use Into a Habit

Posted By Admin
May 09, 2017 Category: CRM

Putting your CRM to use for you and your business is the most important aspect to adoption. Of course, it’s usually the most difficult step in the process. The sad fact is that up to 60% of all CRM adoptions fail. The #1 reason normally cited is a failure to actively use the software after subscription. Using your CRM daily is critical. It’s similar to buying a membership at your local fitness facility. It’s one thing to buy the membership but another thing altogether to follow through on getting to the gym every day. Buying the membership doesn’t get you into shape. Using the membership gets you fit. Installing your CRM takes you through the same process. You've subscribed...now it’s time to gain the benefits. Here are 4 helpful tips to ensure you’re experiencing effective results from your CRM software. 1. Get Clear on CRM Benefits When you’re used to handling customers the way you’ve done it in the past, it’s easy to forget why you subscribed to your customer relationship management software. You shopped around, and subscribed to the CRM and the payment is done one day and the next day you’re swamped with regular business activities. You subscribed to the software because you were convinced of the benefits and how they would improve your business results. There are many benefits to CRM but here are three important ones: Better communication with prospects and customers Everyday task

What are the benefits of using a CRM?

What are the benefits of using a CRM

Posted By Admin
May 02, 2017 Category: CRM

Have you thought about using customer relationship management (CRM) software for your business but are still wondering if the benefit outweighs the cost and understanding? When you want to know more about the preferences and buying habits of your customers, then we think you're going to enjoy learning about how using the right CRM accomplishes this for you. Improved Customer Experiences and Relationships CRM helps you deliver the experience your customers want. They want to feel as though you know and understand them. They don't like to wait and they don't want to get transferred to "the next person" who can finally figure out their issue. Using CRM, you'll gain a better ability to quickly figure out what each customer's needs are and how you can best go about helping them. Their profile helps you identify the products and services you should recommend in addition to what they've already purchased. Your staff will have a better grasp on who each customer is and how to best serve them next. Improve Your Marketing Marketing in today's environment requires a more focused effort to individualize your marketing messages. The more you can understand each prospect's individual needs, the better you can "speak" to them as you attempt to close business. CRM software helps you group each prospect so that your marketing becomes more precise. Want to save time and money in your advertising efforts? This will do it for you. Plus if yo

The Benefits of Using Drip Campaigns for Customer Education

The Benefits of Using Drip Campaigns for Customer Education

Posted By Admin
April 04, 2017 Category: Marketing, Drip Marketing, Drip Campaigns, Email Marketing

Business owners know that one of the most difficult parts of marketing is keeping customers engaged with your product or service. With so many marketing channels open - through social media, online marketing, email, and a plethora of other options - people are getting hit with advertisements from all sides, which can sometimes make them hard to reach. You want to be that business that cuts through the noise and stands out from the crowd - and one way to do this, at least in the minds of your customers, is by drip marketing. This concept is simple: it involves sending out a series of marketing emails automatically and on a schedule, in a way that is targeted toward getting customers involved in learning about what your business has to offer. Educating your customers helps them feel more personally invested in your business, which leads them not only to buy but also to keep buying over time. To this end, drip marketing can be an incredibly useful tool that gets people engaged while also keeping them informed. Product Focused Drip Campaigns Drip marketing campaigns can be product focused or competitive. Product focused campaigns result when, as your customers go through the sales funnel, they seek out more information about your product. These types of campaigns allow you to educate them and anticipate any questions they may be having about your product. You can anticipate these questions by analyzing the steps your former potential customers took during the sales cycle: W

Reducing Hiring Costs With CRM and Marketing Automation Software

Reducing Hiring Costs With CRM and Marketing Automation Software

Posted By Admin
March 14, 2017 Category: CRM, Markeing Automation

As your small business becomes a midsize company and eventually a larger enterprise, you will need to bring in new people and hire a larger staff. Keep hiring costs low by using

Improve Your Email Marketing Open Rates Today By Using A Personal Tone

Improve Your Email Marketing Open Rates Today By Using A Personal Tone

Posted By Admin
January 31, 2017 Category: Email Campaigns, Drip Campaigns

  Email and drip campaigns can help your business thrive. Imagine a customer receives your email marketing campaign and instantly they’re intrigued to purchase your product or services. A great way to accomplish this feat is to use a personal tone when writing them. This strategy is far more effective than sending emails that read like newsletters or appear to be spam that the recipient may just put in the trash. Take a look at all the ways using a personal tone in your email and drip campaigns will improve your open rate:   The tone of your email The tone of your email is important. If you want the reader of the email to act on it, you want to send a message that seems like you are talking to the reader. There is a bit of an art to this method, as there is a fine line between having a personal tone and being unprofessional. Avoid using slang or foul language, but present the information as if you were telling it to a close friend. Avoid using corporate speak and instead use everyday language with which most people are familiar.  In our TouchConvert training courses we preach that the word 'Dear' is a big no no in email campaigns. Dear often seems spammy. Next time try using "Hi" or "Hello" with the variable information {:first_name:}.  It shows you care Using a personal tone in your email marketing campaigns will let your current and prospective customers know you care. When you use a tone that indicates you have a

Four Ways Using a CRM Can Increase Sales for Your Business

Four Ways Using a CRM Can Increase Sales for Your Business

Posted By Admin
December 07, 2016 Category: CRM

Find out four ways using a CRM software like TouchConvert can increase sales for your small

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