Are you currently using customer relationship management (CRM) software to keep track of your clients and sales? We’re not talking about an Excel sheet — we’re talking intuitive software that helps you manage business relationships, making sure you never miss out on serving your clients.
CRMs make your life easier. Want to learn more about how CRMs save you time and help you make more money? Keep reading and see just five of the benefits CRM can provide your business.
CRMs are essential for qualifying prospective leads. They can save you time during outreach by automating email responses, tracking how leads respond to your advertising and informing you who is acting and when.
Instead of following up with each individual prospect, a CRM can tell you which leads are responding to your outgoing marketing, and who is showing the most interest. Notice when promising leads enter their decision-making process. Focus your efforts and make your moves at the best time. Reduce your sales cycle by winning their business faster and with efficiency.
Your CRM is the centralized hub of all customer information. Everything about your customers — from demographic information to meeting notes, phone calls and emails — it’s all logged in one CRM.
With all this data in one place, every employee gets access to the same thorough information. This means whether you’re a senior account executive or an entry-level employee, you have the same tools at your fingertips. With a CRM, everyone on your business can provide universal customer support and personalized service.
When there are fewer steps for an employee to deliver for their client, customers are happier. Automation tools, like the ones in TouchConvert, make sure that tasks go off without a hitch. Problems get solved faster, meetings are scheduled and follow ups are never forgotten.
When you use a client relationship management system for your business, you have a better chance of keeping your clients. On average, companies that use CRMs have a 27% higher customer retention rating than those that don’t.
You don’t just use CRMs to manage existing relationships, boost your customer journey and forge new ones. CRMs are designed to integrate with marketing tools and plugins. Create, launch and track your marketing campaigns with your CRM. Use the data you have from existing clients and prospects to create meaningful marketing materials. CRMs take the guesswork out of your marketing.
With your entire client history in one place, you can learn a lot about the people you do business with. Use this information to create customer profiles or marketing segments within your customer base. Then, create marketing offers and outreach that personally speaks to them.
Categorize levels of clients and tailor specific offers to their consumer profile. Find the clients that spend the most with you and make sure you’re giving them all your attention. Recognize which clients are likely to respond to up-selling or cross selling and upgrade your existing business with them.
Ready to launch your company on a CRM? Check out TouchConvert. Our CRM is an all-in-one marketing and sales solution for managing your customers throughout all phases of your relationship. Contact us and see how TouchConvert can help your small or medium business.