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How to Boost Social Media Success with Email Marketing

By TouchConvert
August 10, 2017 Category: Email Marketing, Social Media

Integrating your marketing strategies for social media and email can lead to easy marketing success. Keep in mind that any social media fan who has shared a personal email address with you is now part of the inner circle of your fans and customers. Ultimately, you want anyone who has subscribed to your email list to be following you on social media. By being more engaging with both your social media fans and your email subscribers and introducing members of one platform to the other, you can create a stronger overall marketing ecosystem. Here are ways that you can integrate your efforts on social media and email for more successful marketing. 1) Merge Your Lists One of the first things that you need to do to effectively merge these communities is to merge your lists. Start by looking at a comma-separated values (CSV) list of your followers. This is a plain text data table that easily uploads to your email marketing platform. Make sure everyone on your email list is a fan or follower

Four Tips for Maintaining Customer Loyalty

By TouchConvert
August 03, 2017 Category: Drip Campaigns, Social Media

Running your own business is great. Its exciting to see if what you offer, whether product or service, is well received by the public. Orders begin rolling in, your schedule begins filling up, the phone is ringing off the hook youre busier than ever and business is booming. But during the excitement of gaining new customers, what happens to your old customers? The real benefit of owning your own business comes from repeat and long term customers. Not only will your regulars provide you with a steady income, their love for your service or product will also be shared with the people your customers know, helping your business grow. So, how do you go about keeping that customer loyalty while keeping the flow of new customers? Good Service is Key The first impression that you leave a person sets the tone for how they will see you forever. You should always make your customers aware that you respect and care about them. It should go without saying, but being polite, attentive, courteous

8 Best Practices for Email Marketing

By Admin
July 25, 2017 Category: Email Marketing, Email Campaigns, Drip Marketing

Email marketing may not be as flashy and fancy as the latest tools of the trade, but running a successful email campaign will still help you generate more leads and convert readers into customers. Its a no-brainer with return on investment (ROI) being so high since there is little-to-no cost with email campaigns. When implementing any marketing tactic, it is important to review what works. Here are eight best practices for email marketing campaigns to help you convert your audience: 1. Include incentives Incentives included in a subject line will increase your open rate by as much as half. For example, offer a specific amount of free shipping or a gift with a demonstration can help lure customers to click and convert. 2.Target your audience Make sure that you create different lists for different purposes. You can have a general list, but also include mailings specific to the reader based on the sales funnels you have established. 3.Make Customer Lists Create separated customer

How to turn CRM Use Into a Habit

By Admin
May 09, 2017 Category: CRM

Putting your CRM to use for you and your business is the most important aspect to adoption. Of course, its usually the most difficult step in the process. The sad fact is that up to 60% of all CRM adoptions fail. The #1 reason normally cited is a failure to actively use the software after subscription. Using your CRM daily is critical. Its similar to buying a membership at your local fitness facility. Its one thing to buy the membership but another thing altogether to follow through on getting to the gym every day. Buying the membership doesnt get you into shape. Using the membership gets you fit. Installing your CRM takes you through the same process. Youve subscribed...now its time to gain the benefits. Here are 4 helpful tips to ensure youre experiencing effective results from your CRM software. 1. Get Clear on CRM Benefits When youre used to handling customers the way youve done it in the past, its easy to forget why you subscribed to your customer relationship management software.

What are the benefits of using a CRM?

By Admin
May 02, 2017 Category: CRM

Have you thought about using customer relationship management (CRM) software for your business but are still wondering if the benefit outweighs the cost and understanding? When you want to know more about the preferences and buying habits of your customers, then we think youre going to enjoy learning about how using the right CRM accomplishes this for you. Improved Customer Experiences and Relationships CRM helps you deliver the experience your customers want. They want to feel as though you know and understand them. They dont like to wait and they dont want to get transferred to the next person who can finally figure out their issue. Using CRM, youll gain a better ability to quickly figure out what each customers needs are and how you can best go about helping them. Their profile helps you identify the products and services you should recommend in addition to what theyve already purchased. Your staff will have a better grasp on who each customer is and how to best serve them next. Improve

The Benefits of Using Drip Campaigns for Customer Education

By Admin
April 04, 2017 Category: Marketing, Drip Marketing, Drip Campaigns, Email Marketing

Business owners know that one of the most difficult parts of marketing is keeping customers engaged with your product or service. With so many marketing channels open - through social media, online marketing, email, and a plethora of other options - people are getting hit with advertisements from all sides, which can sometimes make them hard to reach. You want to be that business that cuts through the noise and stands out from the crowd - and one way to do this, at least in the minds of your customers, is by drip marketing. This concept is simple: it involves sending out a series of marketing emails automatically and on a schedule, in a way that is targeted toward getting customers involved in learning about what your business has to offer. Educating your customers helps them feel more personally invested in your business, which leads them not only to buy but also to keep buying over time. To this end, drip marketing can be an incredibly useful tool that gets people engaged while also

Reducing Hiring Costs With CRM and Marketing Automation Software

By Admin
March 14, 2017 Category: CRM, Markeing Automation

No matter the current size of your business, you want to see it grow. As your small business becomes a midsize company and eventually a larger enterprise, you will need to bring in new people and hire a larger staff. This has always been the conventional way of viewing business growth, but the benefits offered by an automated CRM (customer relationship management) system like TouchConvert could provide your business the opportunity to grow while also saving on hiring costs. Effective CRM and marketing automation software is designed to automatically do the job of several employees, thus allowing business owners to keep hiring costs down and increase productivity at the same time. A properly implemented CRM system can help your business save on hiring costs in several departments, most notably marketing, sales, support and human resources. Marketing The main goal of CRM and marketing automation software is to help your company bring in new customers, while taking much of the work out

Improve Your Email Marketing Open Rates Today By Using A Personal Tone

By Admin
January 31, 2017 Category: Email Campaigns, Drip Campaigns

Email and drip campaigns can help your business thrive. Imagine a customer receives your email marketing campaign and instantly theyre intrigued to purchase your product or services. A great way to accomplish this feat is to use a personal tone when writing them. This strategy is far more effective than sending emails that read like newsletters or appear to be spam that the recipient may just put in the trash. Take a look at all the ways using a personal tone in your email and drip campaigns will improve your open rate: The tone of your email The tone of your email is important. If you want the reader of the email to act on it, you want to send a message that seems like you are talking to the reader. There is a bit of an art to this method, as there is a fine line between having a personal tone and being unprofessional. Avoid using slang or foul language, but present the information as if you were telling it to a close friend. Avoid using corporate speak and instead use everyday

Four Ways Using a CRM Can Increase Sales for Your Business

By Admin
December 07, 2016 Category: CRM

If you run a small business, you undoubtedly want to increase your sales as much as possible. Using a Customer Relationship Management (CRM) tool can help you with this goal. When you use a CRM effectively, you can watch your sales skyrocket. Take a look at the different ways using CRM can help you increase sales for your business. Share information with your sales team Your business will run smoother when everyone is on the same page. Using CRM allows you to share information with your sales team so everyone is always up-to-date on everything that is going on with your business. CRM tools allow you to coordinate your activities so work tasks do not get duplicated by multiple employees, which can result in a lot of wasted time. Keeping everyone organized and streamlined creates time for your sales staff to work on closing deals. Share sales materials easily Your business will run more smoothly when your entire sales force works together. Using a CRM will allow your staff to share sales

Simple Strategies for Improving your Email and Drip Campaign Subject Lines

By Admin
October 26, 2016 Category: General

Email and drip campaigns are a great way to generate business for your company. But, they are only effective if they are read by their recipients. It is essential that you push people from recipient to reader and ultimately to customer. Since the first part of any email someone sees is the subject line, that is your best spot to make this conversion. If your subject lines are falling short or your own expectations, follow some of these guidelines for your next campaign. Use brevity Be respectful of peoples time. If an email subject is too long, it likely will become trash without a second thought. Keeping your subject lines brief will increase the chances of them being opened. Remove frivolous and unnecessary words and aim to use no more than 50 characters for your subject. Make it relevant The subject line is a promise of what content will be in the email. Make sure your email content is represented in the subject line. If it is not, the chances are that future emails will not be

Why Your Business Needs a CRM

By Admin
October 17, 2016 Category: General

Have you started a new business recently? Or have you successfully run a small or medium sized business for some time now, and you are hoping to improve or even take your business to an entirely new level? There is a term, of which you are likely aware, known as Customer Relationship Management, or CRM. Now CRM, if you are unaware, can be used to refer to either a sales or service based relationship with customer, but can also be used when referring to business-to-business relationships. To really improve your customer relations (which, in turn increases profits) you need to really understand the big picture behind your interactions with your customers and their satisfaction level. A simple Customer Relationship Management software, like TouchConvert, can help to take stock of whats really going on with your company and your customers, which is turn will help increase customer satisfaction and, in turn, profits. But here is a more in-depth look at why you should use a CRM software

Email vs. Drip Campaigns: What's the Difference?

By Sarah Falck
June 15, 2016 Category: General

In the world of digital marketing, email campaigns are one of the most common forms of communication. Long gone are the days of print ads, snail mail, and talking to your customer through impersonal media. In todays world, email marketing is all about making it personal and connecting with your customer. But with so many emails getting sent, how do you easily keep track of them all? Thats where TouchConvert comes in. Touch Converts Email Campaign and Drip Campaign features make automating your email communication easy and stress-free. According to research, automating your email campaigns will get you great results, increasing conversion rates by as high as 50% and getting 119% higher click rates than broadcast emails. But, wait! Whats the difference between an email campaign and a drip campaign? Good question. It all comes down to when your emails are getting sent. Lets take a look at each type of campaign individually: EMAIL CAMPAIGNS Most people, whether they know it or not,

Distilling Google Analytics with TouchConvert

By Sarah Falck
June 15, 2016 Category: General

Google Analytics (GA) is todays most widely used web analytics service, with over 10 million websites using its dashboards. It makes sense - GAs free features are invaluable in tracking your website data. Its relatively simple to set-up and GA can help you learn which web pages send you traffic, what content on your website is most popular, what content people see first, and which keywords are leading them to your websites. So whats the problem? Sure, GA sounds simple, but most users find themselves wondering, why is it so hard to use Google Analytics? With all of the benefits that come with using GA, you also run into some issues. GA requires constant training. With GA continuously being developed and changing to suit users needs, it can become overwhelming to analyze all of the data coming in, especially when not all of the data is essential. How do you sort through all this data easily without knowing whats important? How can a marketing department go through GA data when its all

Bringing Marketing and CRM Software Together Ignites Success

By Rachel Szabo
May 05, 2016 Category: General

Out of all the companies that have a CRM, only 39% are successful, so you have to be asking yourself - how do I become part of that 39%? The benefits of CRM software are immeasurable when you consider the impact it has on your overall customer service experience, marketing, and sales. The challenge, however, comes with deciding whether or not your company will indeed gain value from investing in a customer relationship management system. Smart businesses are putting their customers first. How about this analogy: Think about trying to prepare for that summer body. Lets face it, even though Mother Nature cant make up her mind about the weather, Winter IS OVER and Summer IS on its way, and your summer body could use a refresher course. So we hop in the car, go to the workout store and buy some high ticket priced weights. After spending an outrageous amount on workout gear, we bring home the equipment and look up some workout videos on Youtube. We set everything up and do a nice 30 minute

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